What did you eat for lunch? Who grew that food? Did you prepare it yourself? How far did it travel to reach your plate? Those are the kinds of questions Epicure Selections, a Canadian food and cookware company, is posing through its newly launched Good Food. Real Fast.™ movement.
The movement encourages individuals—even those who think they don’t have the time or the kitchen savvy—to cook and eat real food. To simplify mealtimes without compromising on health or taste, Epicure has created a website dedicated to recipes, quick meal ideas, cooking tips and expert advice. The Good Food. Real Fast. community can also contribute ideas and inspiration by tagging social media posts with #goodfoodrealfast.
This is a critical time to change the way the world thinks about food, says Epicure CEO Amelia Warren. “We want to dispel the myth that cooking is hard and time consuming. To be healthy, you have to cook. We want to show you how easy, quick and delicious healthy, real food can be.”
Good Food. Real Fast. is a an extension of Epicure’s philosophy and product offerings, which include seasonings, sauces, condiments, meal shortcuts and timesaving cookware. The company participates in the Non-GMO Project and emphasizes clean eating, with no added MSG, fillers, or artificial flavors or colors. For each person who signs on to the Good Food. Real Fast. movement, Epicure has pledged to donate $1 to the Epicure Foundation, which supports grassroots food initiatives across Canada.