A recent article posted on Forbes online by Natalie MacNeil with the above headline asserts that a “quiet revolution is taking shape right now among women,” as they are leaving the workplace to go home—not as homemakers, but as entrepreneurs.
MacNeil writes, “… Women are saying ‘no thank you’ to spending years climbing and clawing their way up the corporate ladder, dealing with corporate politics, and working long days without feeling the overall fulfillment they crave.”
The ability to easily start one’s own business with a direct selling company fits hand-in-glove with MacNeil’s assertions about working women and what they are looking for in an opportunity. Low start-up costs, a fully developed marketing department standing ready to supply catalogs, websites and other materials, and often, generously-funded R&D departments to handle the research are all a part of the package that a woman (or man) activates when enrolling as a new independent business owner.
MacNeil goes on to say, “Many women start businesses that align with personal values and offer freedom and flexibility when it comes to things like scheduling.” These are the very attributes that are at the core of the opportunities offered by companies with products ranging across all categories of consumer goods and services.
In a very timely coincidence, the recent 2012 Annual DSA Conference, held in Texas in June, was titled “Inspiring Entrepreneurs,” and offered general sessions and workshops to direct selling company executives seeking to do this very thing: inspire women, and men, to pursue the freedom of building their own businesses, instead of relying on corporate America. Joe Mariano, U.S. DSA President, proudly stated during his State of the Industry address, “There’s a growing market out there for us because we sell what human nature values most—empowerment.”
To read MacNeil’s full article, go to: http://www.forbes.com/sites/work-in-progress/2012/06/08/entrepreneurship-is-the-new-womens-movement/