Elevacity announced the launch of its new brand identity, The Happy Co. This new brand is the result of a six-month creative development process led by premier digital marketing agency, BVA, whose clients include Red Bull and Kylie Cosmetics.
“We are so excited to launch this new brand to a global audience in the coming days,” said Bo Short, CEO, Elevacity Holdings LLC & Elevacity International Holdings LLC. “This is a unique company, with remarkable Brand Partners, who understand the value of community and teamwork. We are honored to serve them as we unleash this new brand, and our ever-increasing portfolio of products to the marketplace. Stay tuned. This is just the beginning!”
This new brand approach aligns with the company’s happy-centric culture and will focus on sharing this happiness throughout the world through its products and experiences that “truly elevate lives.”
“We believe in investing in our people, and this brand evolution was a complete dedication to that investment,” said Garrett McGrath, Elevacity President. “The excitement for the new brand is palpable and so important to align our mission with where we are as an organization.”
Unveiling of all facets of the new brand identity will take place next week, including the company’s new logo and a complete redesign of the company’s digital platforms, which includes customer and business opportunity websites, social media platforms and more.