Direct Selling News is providing a closer look at one of the world’s largest direct selling markets with the North America 50, a newly introduced subset of the DSN Global 100.
Since 2010, DSN has conducted research to identify the Global 100, an annual ranking of the top revenue-generating companies participating in direct sales as a channel of distribution. The North America 50, featured alongside the Global 100 in the June issue of Direct Selling News, ranks the top publicly and privately held direct selling companies in North America.
The region is home to the top four companies in the world—Amway, Avon, Herbalife and Mary Kay—and six of the top 10. Ada, Michigan-based Amway leads both rankings, with net sales of $10.80 billion. The North America 50 represents aggregate revenue of more than $51 billion.