Direct Selling News, the leading trade publication for the direct selling industry, announced the 2011 DSN Global 100, the magazine’s annual ranking of the top revenue-generating direct selling companies in the world. The final list was published in the June issue of Direct Selling News.
The Top 10 companies, which generated more than $42 billion in net sales for 2011, were: Avon (1), Amway (2), Herbalife (3), Natura (4), Vorwerk (5), Mary Kay (6), Tupperware (7), Oriflame (8), Nu Skin (9) and Belcorp (10).
Sixteen countries were represented in the Global 100 ranking—Brazil, Canada, China, Germany, India, Japan, Malaysia, New Zealand, Peru, Russia, South Korea, Sweden, Switzerland, Thailand, United Kingdom and the United States. In all, the DSN Global 100 companies achieved over $63 billion in net sales in 2011 through more than 40 million sales consultants.
The Global 100 Celebration, held at the Hyatt Regency in Dallas, was sponsored by Jenkon, InfoTrax and Video Plus. More than 500 executives from direct selling companies attended, including Avon Group Vice President Tom Kelly, Amway Regional President Asia-Pacific Jim Payne, Oriflame CEO Magnus Brannstrom, Primerica Co-CEOs John Addison and Rick Williams, USANA CEO Dave Wentz, PartyLite Worldwide President Robert Goergen Jr., ACN President Greg Provenzano, Scentsy Founders Orville and Heidi Thompson and ViSalus Founders Ryan Blair, Nick Sarnicola and Blake Mallen, as well as many others.
Keynote speaker for the event was Doug DeVos, President of Amway. Special guests included Joseph Mariano, President of the U.S DSA; Ross Creber, President of the DSA of Canada; and Charlie Orr, Executive Director of the Direct Selling Education Foundation.
During the celebration, DSN also presented its BRAVO Awards for excellence. Nu Skin was honored with the Humanitarian Award for its Nourish the Children initiative, which provides the company’s nutritional supplement VitaMeal to starving children around the world. ViSalus was honored with the Growth Award for its sales increase of $34 million in 2010 to $231 million in 2011. Doug DeVos, President of Amway, was honored with the Leadership Award for the record sales growth Amway has achieved since he took over the presidency in 2002.