The Direct Selling Education Foundation (DSEF) announced it has awarded Allison Crick, a University of South Florida student, the 2021 grant from the organization’s Sales Doctoral Student Grant Program. Crick will work with Dr. Nathan Hartmann, Assistant Professor at the university’s School of Marketing and Innovation.
“On behalf of all of us at DSEF, I’d like to congratulate Allison Crick,” said Kimberly Harris Bliton, DSEF Senior Director, Academic Initiatives. “Four years ago, DSEF Fellow Dr. Jaramillo and I were discussing how we might encourage more PhD students to pursue an academic career in sales to meet current and future needs. The DSEF Doctoral Sales Grant Program was born from that conversation. We’re pleased to offer the grant for a third year.”
Grant recipients are chosen from applicants who submit proposals relevant to the direct selling channel, DSEF and the Direct Selling Association member companies. Recipients will receive $4,000 over a four-year period to develop and execute a research project focusing on a topic of relevance for DSEF and DSA member companies.
“Now more than ever, funding for innovative new research on best practices for direct selling is of the utmost importance,” said Marshall. “The DSEF Sales Grant program recognizes and rewards the best of the best of next generation sales scholars whose work can positively impact direct selling practices well into the future.”