Oct. 19, 2012 marked a milestone for the Direct Sellers Association of Canada (DSA of Canada) as it held its’ inaugural “Celebrating Excellence in Direct Selling” Gala. Hosted by Kevin Frankish of City TV’s Breakfast Television Toronto, this evening of celebration was attended by Executives and Independent Direct Sellers of Canadian DSA member companies. Special guests in attendance for the event were Ed Holder, MP, London-West, Her Worship Hazel McCallion, Mayor of the City of Mississauga and Joe Mariano, President of the U.S. Direct Selling Association.
Queen Elizabeth II Diamond Jubilee Medal Recipients
During the evening, 35 individuals within the direct sellers association were recognized with Queen Elizabeth II Diamond Jubilee Medals. These commemorative medals were created to mark the 2012 celebration of the 60th anniversary of Her Majesty Queen Elizabeth II’s accession to the Throne as Queen of Canada. The Queen Elizabeth II Diamond Jubilee Medals are awarded to Canadians who have made significant contributions and achievements and are presented in honour of Her Majesty’s service to our country.
2012 DSA Awards
The gala event also celebrated the DSA Canada honorees of awards in four categories, two of which honor the independent direct seller. The Mark of Distinction Award, celebrating leadership, trust and integrity, went to independent direct sellers from Amway and Mary Kay Cosmetics. The Community Spirit Award, celebrating community service, went to an independent direct seller from Arbonne.
The two categories honoring companies were the Industry Innovation Award, granted to Mary Kay Cosmetics for their Virtual Makeover Tool App, launched in 2012, and the Making a Difference Award, given to The Pampered Chef for their charitable efforts on behalf of food banks in Canada.
2012 DSA Scholarships
Also during the event, five scholarships in the amount of $1,000 each were granted to either deserving children of active representatives of DSA Member Companies, or active representatives who themselves are students.
The DSA is devoted to preserving the integrity of the direct selling industry in Canada, whether working on behalf of member firms to address issues of importance, providing member companies and their ISCs with support through the DSA Rewards Program, educating the public on the benefits of direct selling as a viable channel, or ensuring consumer protection by enforcing the high standards set out in the Association’s Code of Ethics.