DSA of Canada Celebrates Top Achievers at 2018 Awards Gala 

Photo: Ivan P. Phelan Award recipient Rhancha Trick, Director Business Development, Nature’s Sunshine (centre) with DSA Chair Tracie Graham (left) and DSA President Peter Maddox (right)


The Direct Sellers Association (DSA) of Canada recently announced the recipients of the 2018 DSA Awards held on June 26, 2018, during its annual conference in St. John’s, Newfoundland and Labrador.

The DSA Awards honor and recognize organizations and individuals for their outstanding contributions to the direct selling industry in Canada. “The recipients of these awards are true leaders of Canada’s direct selling industry,” said Peter Maddox, president of the DSA of Canada. “Each of them have enriched the lives of many Canadians through their dedication and passion. We are inspired as an industry by their accomplishments.” 

DSA Award recipients for 2018 included:

Ivan P. Phelan Award

As the industry’s highest personal recognition, the Ivan P. Phelan Award is presented to an individual who has made a significant contribution to the advancement of the direct selling industry in Canada.

Recipient: Rhancha Trick, director of Business Development, Nature’s Sunshine Canada.

Trick has been a passionate voice for the direct selling industry and the DSA for nearly 30 years. She has spearheaded many initiatives and her contributions are a huge asset to the industry. She led the Direct Selling Education Foundation of Canada Board as chair from 2013 to 2015 with vision and sound leadership. She joined the DSA Board in 2017 and is now the DSA board chair for 2018.

Distinguished Service Award

This award recognizes individuals for their significant contributions to the advancement of the DSA through participation and leadership on DSA committees, the DSA Board, in their community or in public service.

Recipients: Darren Sketchley, president of FORMCOR Inc. and Linda Herron, Barrister & Solicitor

Industry Innovation Award

This award recognizes the implementation of a program or service unique to the Canadian direct selling industry by a DSA member company.

Recipient: Mary Kay Cosmetics Inc. – Timewise Vitamin C Activating Squares

This beauty industry first uses breakthrough technology that delivers pure vitamin C to the skin in a tiny, dissolvable square.

Partnership in Progress Award

This award recognizes supplier member companies that provide a product or service to an active member company, which has made a measurable impact and contribution on the active member company’s business.

Recipient: Strategic Incentive Solutions Inc.

Making a Difference Award

This award honors companies whose charitable and/or community service efforts have made a profound difference in the lives of Canadians.

Recipient: MONAT Global

MONAT Gratitude is the philanthropic initiative that is embraced by MONAT Global Corporation. MONAT Gratitude has been an integral piece of the MONAT Global company culture since its inception in 2014.

Community Spirit Award

This award recognizes an independent sales contractor who makes a profound difference in the community by helping others and positively impacting the community.

Recipient: Elaine Tarrant, AVON Canada

Tarrant began fundraising for the Grace Sparkes House, a women’s shelter in her hometown. Her involvement grew exponentially over the years, with over $12,000 raised by her team between 2011 and 2016, at which point the decision was made to launch the Grace Sparkes House Educational Scholarship.

DSEF Circle of Distinction Award

This award recognizes individuals who have devoted significant years of service and made considerable contributions to the Direct Selling Education Foundation of Canada and the direct selling industry.

Recipient: Jackie McClement, vice president & general manager, MONAT Global

As the national trade association for the leading firms that manufacture and distribute goods directly to consumers, the Direct Sellers Association of Canada promotes, serves and protects the interests of Canadian member companies and independent direct sellers marketing their products, and ensures the highest level of business ethics and service to consumers.

DSEF Circle of Distinction Award recipient, Jackie McClement, Vice President & General Manager, MONAT Global (centre)

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