WE’VE RUNG IN THE NEW year, and the importance of connectivity and positive engagement is on everyone’s mind as we consider what’s next for the channel. We have come such a long way, and we have learned so much.
During the past 22 months, more than 6,000 executives have participated in DSA’s 100+ webinars, meetings and events that now embrace the hybrid formats characterizing our new normal.
As we head into the new year, we want senior direct selling executives to know that DSA will be convening exclusive premier opportunities throughout 2022, so mark your calendars without delay!
DSA In-Person and Virtual Company Visits (January through March 2022)
This in-person and virtual tour will bring senior DSA executives to major direct selling markets for lunch and discussion with member company CEOs; attendance will be limited in Dallas, Chicago, Salt Lake City and Los Angeles.
DSA Compliance Officers and General Counsel Retreats (February 1–3)
Herbalife will host this year’s in-person retreats at their Los Angeles headquarters.
A CEO Retreat Hosted by Joni Rogers-Kante (February 23–25, 2022)
Hosted by SeneGence International’s Founder and CEO, Joni Rogers-Kante, at her California home, this event will be limited to a maximum of 30 executives.
DSA Social Media Day: A Virtual Event (March 11, 2022)
Join as Scott Kramer, CEO of Multibrain and direct selling’s leading digital community builders delve into 2022’s social media megatrends including the “shopification” of social media platforms; the emergence and proliferation of short-form content; harnessing the potential of user-generated content (UGC); social media etiquette guidelines for our field sellers; and the opportunities and potential pitfalls of augmented reality (AR).
Spring 2022 DSA Board Meeting (March 2022, Washington, D.C.)
This in-person DSA Board Meeting will be streamed to allow others to listen to the proceedings.
Direct Selling “Masters at the Masters” (April 6–8, 2022, Augusta, GA)
This Davos-style think tank will be held at the Augusta National Golf Club in concert with social activities at the Masters Golf Tournament; attendance is limited to 10 executives.
DSA ENGAGE 2022: Conversion Emersion (June 3–7, 2022, Boca Raton, FL)
This annual meeting will bring the future into focus as we explore the countless unknowns and limitless opportunities we face. The event will explore the disruption and transformation of business today: the technologies that are already helping us transform our organizations, the innovations that are already emerging, and what we need to do today so that we can thrive tomorrow.
Also, DSEF will host a DSEF Fellows Conference featuring national academic influencers and field experts to discuss the latest research and trends affecting the future of the channel. Participants will include leading academics, policymakers, industry leaders, media and opinion leaders. Please stay tuned for additional information.
Renew your DSA membership today and get ready to engage in another year of growth and prosperity.
MELISSA K. BRUNTON is the Senior Vice President & Meeting Services of the U.S. Direct Selling Association.
From the January 2022 issue of Direct Selling News magazine.