This holiday season several direct selling companies are supporting the TODAY Show Toy Drive, in a tradition that goes back more than a decade.
The effort is orchestrated by the U.S. Direct Selling Association, which encourages its member companies to give back during the holidays by donating cash or products to the Toy Drive. The DSA reports that this year’s contributions have reached about $7 million, with donations collected from Amway, Arbonne, Barefoot Books, Damsel in Defense, Good Will Publishers, Jordan Essentials, L’BRI Pure n’ Natural, Mary Kay, New Avon, Origami Owl, Team National, Thirty-One Gifts and USANA Health Sciences.
“This is DSA’s 13th year of involvement with the Toy Drive, and our members have generously contributed more than $160 million over the years,” said Melissa Brunton, DSA’s Senior Vice President, Education & Meeting Services. “We just can’t think of a better way of making a difference in the lives of children and their families in the holiday season.”
As the 23rd annual TODAY Show Toy Drive kicked off on Nov. 28, Brunton appeared on the show to acknowledge the generosity of DSA members and present a selection of donated gifts, such as children’s books from publisher Barefoot Books and bath and body products from Jordan Essentials. All donations are distributed to underprivileged children across the country, and to U.S. military bases abroad. Since its first toy drive in 1994, TODAY has delivered about $434 million in donations to more than 4 million children.