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The conference theme “Celebrate” had wide-reaching application during the DSA Annual Meeting, held June 9-11 at the JW Marriot Desert Ridge Resort in Phoenix. Author and speaker Dan Pink opened the first general session with the great news that technology has not eliminated sales people, as was the prediction a dozen or so years ago. National Geographic photographer Dewitt Jones enthralled the audience with a spectacular keynote on creative thinking.
U.S. DSA President Joe Mariano announced that the industry grew in the U.S. in 2012 to $31.63 billion, an increase of 5.9 percent. The number of direct sellers in the U.S. also increased from 15.6 million to 15.9 million. Orville Thompson, DSA Annual Meeting Chairman and CEO of Scentsy, summed up the good news with the statistic that about 13.8 percent of households in the U.S. have direct sellers among them.
The Awards Gala was held Tuesday night, and the elegant celebration announced and honored the seven ETHOS Award winners. These seven winners were selected from more than 130 entries submitted by almost 40 companies. They are:
- Scentsy for Marketing and Sales Campaigns
- Creative Memories for Product Innovation
- Initials Inc. for Salesforce Development
- IMN for Supplier Partnership
- Amway for Technology Innovation
- Rodan + Fields Dermatologists for Vision for Tomorrow
- Jeunesse Global for Rising Star
The gala also celebrated the 40th anniversary of the Direct Selling Education Foundation. Dr. Raymond (Buddy) LaForge, Professor of Marketing for the University of Louisville, was announced as the newest recipient of DSEF’s esteemed Circle of Honor award.