Photo: Models walk the runway at the Dream Beautiful Asia Pacific Finale. (Mary Kay)
Mary Kay Asia Pacific collected more than 50,000 entries in its fourth annual Dream Beautiful Contest.
Mary Kay Dream Beautiful offers a chance for aspiring models and the brand’s Independent Beauty Consultants to showcase their skills on an international stage. Each entry pairs a contestant with a Mary Kay Consultant who creates the model’s beauty look.
Once national winners are selected, the contest culminates in a runway show, where a panel of judges selects three models as the new “Face of Mary Kay Asia Pacific” and one exceptional makeup artist as “Beauty Artist of Mary Kay Asia Pacific.”
According to Mary Kay’s Regional Assistant Manager of Consultant and Digital Marketing, Matilda Wong, Dream Beautiful is a natural extension of the company’s mission to empower women. “The Mary Kay Dream Beautiful Contest continues to provide an unparalleled opportunity for real women to step into the spotlight and truly shine. This contest also recognizes the strong bond between Mary Kay Independent Beauty Consultants and their customers and centers on making dreams come true.”
This year’s judging panel included industry experts like supermodel Coco Rocha, Mary Kay Global Beauty Ambassador Luis Casco, Korean celebrity makeup artist Jung Saem Mool, and fashion and beauty photographer Jason Capobianco, as well as Mary Kay’s President of Asia Pacific, KK Chua; Chief Marketing Officer, Sheryl Adkins-Green; and Vice President of Global Brand and Design, Stephen Webster.
More than 800 were in attendance at the Asia Pacific Finale runway show, which took place March 20 at the InterContinental Hong Kong. To earn their place in the show, the 23 pairs of finalists submitted an initial photo and questionnaire entry, followed by a video submission round, and then an online public vote to determine the finalists in each region.
The final prizewinners advanced to the Asia Pacific Finale, where the judges selected Tongtong Wang from China, Mahirah Khan from Malaysia and Bellatrix Tan from the Philippines as the Face of Mary Kay Asia Pacific. These leading ladies will travel to Seoul, South Korea, to star in a new beauty campaign for the company.
Chrismel Santos, who also hails from the Philippines, was crowned as the reining Mary Kay Beauty Artist in the region. She too will join the new campaign to shadow a professional makeup artist. All the Dream Beautiful winners will be featured in Mary Kay’s Applause magazine.