It’s been quite a month for the Direct Selling News team. As this issue goes to print, we have just hosted so many of you both online and in person at the 13th Annual DSN Global Celebration and Direct Selling University events. It was an amazing week of fellowship, education, recognition and fun. We’ll give you an in-depth recap in next month’s issue, but for now I can only say that I am excited for the future of the channel and inspired by those of you who lead it!
This month’s cover story celebrates some of the channel’s “top shelf” products. Consumer-driven crave-worthy products haven’t always been something people associate with our channel, but thankfully that is changing. Several direct selling companies are creating products that are competing (and often winning) the battle for market share against traditional retail companies. We take a look at who, how and why the shift is taking place.
Paul Adams contributes a thoughtful piece this month on how to align your vision, mission and values (and the importance of each), and DSN Founder and CEO Stuart Johnson shares his insights on companies inside and outside the channel with impactful omnichannel approaches.
There are two can’t-miss company spotlights in this issue as well. It Works! reflects on the past two decades and looks to their future. And LimeLife by Alcone, in business since 2015, shares their new, disruptive approach to compensation plans and incentives.
We’ve also included an excerpt from this month’s Iconic Insights podcast where our host Heather Chastain interviews the always charming and inspiring Kindra Hall on the power of storytelling—especially the stories we tell ourselves. Make sure to check out the full episode as well as the rest of our podcasts at directsellingnews.com or wherever you find your favorite podcasts!
At DSN, we always want to be your daily resource for global news impacting the direct selling channel. If you haven’t yet, make sure to sign up for the weekly dashboard email which delivers a week’s worth of news in a quick 15-minute read each Sunday. You can also sign up for free text alerts by becoming a member of our VIP Community where you’ll always get our top stories first and fast.
It was a pleasure and privilege to see so many of you in person at Direct Selling University and the DSN Global Celebration. There is absolutely no substitute for the synergy, connection and momentum that happens when this group gathers in person. And thank you to the thousands that joined us around the world to watch virtually. We’re already planning our next hybrid DSU event—we can’t wait to do it all again this fall. Stay tuned!
All the best,
Shelley Rojas | Publisher & Chief Brand Officer
From the May 2022 issue of Direct Selling News magazine.