DSN recognizes direct selling’s Most Influential Women as a force within the industry, but their impact reaches far beyond the scope of direct selling. Two recent examples include Thirty-One CEO Cindy Monroe and Mary Kay CMO Sheryl Adkins-Green, both recognized for their achievements among America’s leading businesswomen.
Enterprising Women magazine has named Thirty-One’s Cindy Monroe as one of its 2014 Enterprising Women of the Year. The prestigious award honors women who, in addition to leading fast-growth businesses, support other women entrepreneurs and take on leadership roles within their communities. Monroe was a winner in the top category, representing companies that generate more than $25 million in annual sales.
Monroe has described her own leadership style as both hands-on and hands-off. “I’m really good at setting the vision and telling them that I can roll up my sleeves and be there to help them now, but I do know when it’s time to back off and let them shine,” Monroe told DSN.
Brand Innovators, an exclusive community of brand marketers from the world’s top brands, has recognized Sheryl Adkins-Green among its Top 50 Women in Marketing. The Mary Kay marketing chief ranked No. 26 on the list, which honors standout marketing professionals—particularly those who successfully leverage digital media and emerging tech platforms.
“The most important thing that I’m focused on is inviting more women—a lot more women—to discover Mary Kay,” Adkins told DSN in a recent interview. “I believe that if they experience the customized service of an Independent Beauty Consultant and learn about the Mary Kay ‘Pink Changing Lives’ initiatives in the community, they will fall in love with the brand!”
