Two of the world’s largest and most well-respected Direct Sales beauty product companies are investing in expansion in India.
Mary Kay India announced the opening of its new office in Ludhiana. The company said they wanted to establish a presence throughout the entire country over the next two years and plans to invest $20 million in the country over the next five years.
Avon India is planning to invest $8 million to build a second manufacturing plant in the country. The new plant will be built over the next three years and will be in addition to the plant the company has in Dehradun with an annual production capacity of 50 million units.
India is one of the fastest-growing economies in the world. Over the past decade, the gross domestic product (GDP) and per capita income has grown at an average annual rate of 7 percent and 5 percent, respectively. By 2015, with a projected GDP of $2.18 trillion, India is expected to be the 11th largest economy in terms of GDP based on the market exchange rate and the fourth largest in terms of purchasing power parity. In 2007, India was ranked the 12th largest consumer market in the world and it is expected to be the fifth largest consumer market by 2025 after the United States, Japan, China and the United Kingdom.
According to the Indian Direct Selling Association, the number of direct sellers in India has almost doubled between 2004 and 2009. In terms of the number of direct sellers, India ranked 11th among the top direct selling countries in 2009-2010.
For more about Direct Selling in India, click here.
