Direct Selling Australia announced the winners of the 2019 DSA Industry Awards on June 24 at its 52nd annual conference, Get in Touch.
The awards recognize the achievements of member companies that are transforming the lives of those seeking flexible and meaningful ways to earn an income, often following an exit from the workforce due to children or wanting to care for elderly relatives, and aim to promote direct selling as a business channel that helps create better lives.
Categories for the awards were selected to recognize innovation, excellence, creativity and partnership among the membership.
The winner of the Partner Award was Corporate Theatre for its ongoing service to the industry, producing a measurable impact on the growth and development of an active DSA member company. Corporate Theatre has a long-standing relationship with Arbonne, Rodan+Fields, LeReve, Kyani, NuSkin, and The Body Shop At Home for their event production services.
The winner of the inaugural Distributor of the Year Award was Christine Tylee from The Body Shop At Home for embodying the principles of the DSA Code of Practice. Christine is an inspiring direct seller who has a passion for personal development, business growth, her customers and the wider community. Christine grew a successful business while supporting her young daughter fight a life-threatening illness that empowered her to then become a vigorous advocate for Camp Quality and RedKite.
The winner of the Connector Award was Thermomix for demonstrating excellence and creativity in effective Australian marketing to key field people for their “Thermomix Loyalty Offer” campaign. From this campaign, Thermomix reached its goals of increasing sales, providing consultants with an opportunity to re-connect with existing customers and successfully employed an online sales channel direct to customers that preserved the key role played by consultants.
The winner of the Empowerer Award was Mary Kay for its “Skin Analyzer” program that successfully empowered the sales field to succeed. This tool provides personalized skin care solutions in a very innovative way including Wi-Fi and Bluetooth connection, 50x zoom camera lens, real-time skin observations and app compatibility whilst remaining compact and portable. The judges describe it as the ideal tool for the millennial generation.
The winner of the Local Award was Le Reve for being an Australian founded business that has dedicated themselves to achieving a high standard of excellence in business operations. Le Reve has been commended for remaining agile and innovative in an evolving marketplace whilst producing significant growth year-on-year. Le Reve demonstrated innovation through the staple of changes they implemented in 2018 including a new VIP customer program, online hub, format for parties, video training library and incentive program.
The winner of the Giver Award was The Body Shop At Home for providing a measurable impact on the Australian Childhood Foundation (ACF) for “The Healing Hearts Project.” The partnership began with the aim to bring love back to children affected by the trauma of abuse and violence. Their support has increased the number of counselling sessions ACF is able to offer extremely vulnerable children and their carers, empowering specialist counsellors with increased resources to support children and the sensory doll program has seen significant improvements in the children in the foundation.
Each award winner received an engraved Georg Jensen bowl. The awards were sponsored by valued DSA supplier members Freight Distribution Management (FDM) Destination Gold Coast Business Events and National Product Fulfilment (NPF).
