During National Breast Cancer Awareness Month in October, several U.S.-based direct sellers are joining the myriad public service organizations, medical associations and government agencies working to promote breast cancer awareness, share information on the disease, and provide greater access to services.
Direct selling companies have a rich history of giving back, and the industry’s efforts in support of raising breast cancer awareness are no exception. Avon and Stella & Dot offer a couple excellent examples of companies lending their voices and resources to the cause.
Avon is currently winding up the 2013 season of its Avon Walk for Breast Cancer, which funds leading cancer centers, research institutions and community-based organizations in the Walk regions, as well as hundreds of additional grants to breast cancer research and access programs across the country. The most recent Walk, which took place in San Francisco, raised more than $4.2 million.
Since 2003, more than 187,000 Avon Walk participants have collectively walked more than 6.2 million miles—a total of more than 247 times around the globe. Their efforts have helped the Avon Foundation support more than 3 million mammograms in the United States and award more than 2,300 grants for breast cancer research, clinical care and support services. Avon is also promoting a line of pink ribbon products to support the Avon Foundation for Women Breast Cancer Crusade.
Stella & Dot, a global social-selling fashion accessories brand, launched a capsule collection of signature jewelry and accessories to celebrate National Breast Cancer Awareness Month. For each piece purchased during the month of October, all net proceeds benefited the Noreen Fraser Foundation (NFF), a non-profit organization with a mission to raise funds for women’s cancer research and awareness of the importance of early detection.
NFF funds translational cancer research aimed at developing new prevention methods, diagnostic tools and non-toxic therapies to treat women’s cancers. The foundation’s programs urge women to be proactive and undergo regular screenings.
Additional companies participating in awareness efforts include Mary Kay, Youngevity, AdvoCare, Touchstone Crystal, SeneGence International, Keaton Row and many more.