At the Beauty 2.0 Awards held last week in Paris, several direct selling brands were honored among the most inspiring cosmetics, personal-care brands and retailers in digital marketing. Hosted by InnoCos Events and Global Cosmetics Community, the inaugural awards show recognized brands voted best by consumers for their innovative, pioneering use of digital technology.
The competition features the 10 most popular digital marketing platforms, including blogs, e-commerce websites and mobile apps. Judges selected the top five brands in each category, and for a month consumers had the opportunity to vote for their favorite among online beauty brands.
Mary Kay, whose consumers were the most active overall in the competition, took home the Best Website award. The award for Best Facebook went to Nu Skin. Avon UK (@Avon_UK) was also honored among the top five in the Best Twitter category.
“The Beauty 2.0 Awards is an opportunity for the Beauty Industry to see which brands are staying closely in touch with their customers,” says Irina Kremin, Managing Director of InnoCos Events. “Those companies who participated turned to their customers and asked for their support, and the results were overwhelming!”