December 2013

Direct Sellers Association of Canada

Ken Mulhall Ken Mulhall The Board of Directors of the Direct Sellers Association (DSA) of Canada announced the appointment of Ken Mulhall to the full-time role of Association President.

Mulhall has previously served as President and CEO of the Canadian Jewellers Association (CJA) and as Senior Vice President of the Canadian Association for Pharmacy Distribution Management (CAPDM).

Mulhall will work with the DSA’s board of directors and staff to build upon the solid foundation left by President Ross Creber, who is retiring at the end of this year. Creber has made significant contributions to the direct selling industry in many capacities, both in Canada and internationally, over the last 30 years, 14 of which were spent in the role of DSA Canada President.

Since 1954 the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices as the recognized voice of the direct selling industry in Canada.


Dr. Vasily IsakovDr. Vasily Isakov

The Nutrilite Health Institute of Amway has appointed Dr. Vasily Isakov of the Institute of Nutrition of the Russian Academy of Medical Sciences as a member of its Scientific Advisory Board.

The Nutrilite Health Institute Scientific Advisory Board comprises eight scientists in the fields of nutrition, health and genetics from around the world. As a board member, Dr. Isakov will lend knowledge and expertise into the brand’s research and development.

Dr. Isakov is the Chief of the Department of Gastroenterology and Hepatology in the Institute of Nutrition of the Russian Academy of Medical Sciences in Moscow. His research work is concentrated on nutrition in pathogenesis and treatment of gastrointestinal and liver diseases.

Currently Dr. Isakov serves as the Editor in Chief of Clinical Gastroenterology & Hepatology (Russian edition), the Vice President of the Russian Scientific Society of Gastroenterologists and an editorial board member of the Best Practice & Research Clinical Gastroenterology, Experimental and Clinical Gastroenterology, and Voprosy Pitaniya.

Offered exclusively from Amway, NUTRILITE is a global vitamin and mineral brand. Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Mich., Amway offers consumer products and business opportunities through a network of more than 3 million distributors in more than 100 countries and territories worldwide.

Herbalife Ltd.

Dr. Richard CarmonaDr. Richard Carmona

Herbalife announced the appointment of Richard Carmona, M.D., M.P.H., FACS, and 17th Surgeon General of the United States, to the company’s board of directors. Dr. Carmona brings more than 40 years of experience in medicine, nutrition, preventative health and business to the Herbalife board. Dr. Carmona joins as an independent Director.

He currently serves as the first Distinguished Professor of Public Health at the University of Arizona and the first Distinguished Professor of Health Promotion and Entrepreneurship at The Ohio State University. He is President of the nonprofit Canyon Ranch Institute Board of Directors in Tucson, Ariz., and Vice Chairman of Canyon Ranch.

Born to a poor family in New York City, Dr. Carmona’s experiences greatly influenced him and exposed him to the relationships among culture, health, education and economic status, which shaped his future.

He enlisted in the U.S. Army and went on to become a combat-decorated Special Forces Vietnam veteran, the Chairman of the State of Arizona Southern Regional Emergency Medical System and a professor of surgery, public health, and family and community medicine at the University of Arizona. In 2002, he was nominated by the President and unanimously confirmed by the U.S. Senate to become the 17th Surgeon General of the United States.

Herbalife Ltd. is a global nutrition company that sells weight-management, nutritional and personal-care products intended to support a healthy lifestyle. Herbalife products are sold in more than 80 countries to and through a network of independent distributors.

Nature’s Sunshine Products Inc.

Richard StrulsonRichard Strulson

Nature’s Sunshine Products Inc., a natural health and wellness company engaged in the manufacture and direct selling of nutritional and personal-care products, announced the appointment of Richard Strulson to Executive Vice President, General Counsel and Chief Compliance Officer. Strulson has extensive legal experience in direct selling and the consumer product industry and will play an instrumental role in the leadership of Nature’s Sunshine Products’ global business activities.

Most recently, Strulson served as Senior Vice President, Chief Privacy Officer, and Counsel of another direct seller. There, he was a member of the senior executive team and oversaw all general corporate legal work worldwide, including 20 internal attorneys and over 100 outside law firms across 88 countries. He was also responsible for the legal processes associated with opening new international markets as well as leading the compliance efforts related to privacy and data protection, securities, document retention, and the Foreign Corrupt Practices Act.

Nature’s Sunshine Products markets and distributes nutritional and personal-care products through a global direct salesforce of over 340,000 active independent managers, distributors and customers in more than 40 countries.


Luca PozzoliLuca Pozzoli

PartyLite, a direct seller that produces and sells high-quality lifestyle products such as candles, home fragrances and accessories, announced Luca Pozzoli will join PartyLite Europe as Group General Manager, Switzerland and Emerging Markets, and Vice President, Market Development. In this capacity, he will be responsible for growing the market portfolio of PartyLite Europe. Pozzoli has over 20 years of management experience in the direct selling industry.

In his new position, Pozzoli will assume overall responsibility for Switzerland, one of PartyLite’s core markets, and the emerging markets of the Czech Republic, Slovakia, Italy and Poland. He will also be a key member of the senior team that formulates PartyLite Europe’s strategic direction and oversees its implementation.

Pozzoli began his career in 1990 as a marketing trainee at another direct seller. During the past 20 years he held various management positions within that company, most recently as Area Vice President, Eastern Europe.

Along with locations in the U.S., Canada, Mexico and Australia, PartyLite’s exclusive products are also distributed in 17 European countries. PartyLite is a member of the Blyth Inc. family of companies.

4Life Research

Mirassul Dilamar PereiraMirassul Dilamar Pereira

4Life executives appointed Mirassul Dilamar Pereira as the company’s General Manager of its 23rd marketplace, Brazil.

Pereira comes to 4Life with years of experience as an independent distributor in network marketing. Most recently, his professional responsibilities as a Director of Corporate Resources included the oversight of 6,000 employees in 23 offices throughout Brazil, and managing a budget of 23.5 million USD.

In support of 4Life’s newest market with corporate headquarters in São Paulo—the country’s largest city—Pereira’s responsibilities will include overseeing Brazil’s day-to-day operations, developing relationships with 4Life distributors and ensuring that 4Life’s brand is properly represented.

4Life has offices on five continents to serve a global network of independent distributors through science, success and service.


Paul MuehlmannPaul Muehlmann

MonaVie, a global direct seller of premium nutrition products, announced that Paul Muehlmann has joined the company as Chief Marketing Officer. He will guide the company’s strategic global marketing and branding initiatives.

Muehlmann joins MonaVie with an extensive marketing and sales background that spans more than 25 years. Specializing in global brand development, new product design, strategic marketing, marketing communications and new business development, Muehlmann has worked in the direct selling industry for more than a decade. Most recently he led the marketing efforts for a multinational, billion-dollar direct seller focusing on corporate brand marketing strategy, growth objectives, the company’s brand positioning and marketing materials, and product life cycle management.

Muehlmann’s diverse background also includes top marketing and sales positions at, Anchor Hocking and Target. He served in the U.S. Army and Army National Guard for 13 years as an intelligence officer.

Since 2005, MonaVie has developed premium products dedicated to promoting health and wellness worldwide. With distribution in more than 20 markets, MonaVie addresses four key areas necessary for optimal health—Nutrition, Weight, Energy and Stress.

Jewel Kade

Pam HerbertPam Herbert
Stacy SchindlerStacy Schindler

Jewel Kade announced that direct sales industry leader, motivational speaker and author Pam Herbert has joined the artisan jewelry and décor direct sales company as Vice President of Sales. Herbert will lead the growth, training and business support for Jewel Kade’s nearly 5,000 Stylists across the United States and Canada.

Herbert has spent more than 30 years in the direct sales industry, and most recently she has authored several e-books on the “how to” of direct selling. She also has been a national direct sales speaker and served as a consultant to industry executives.

Previously, Herbert was National Sales Manager for a retail company where she opened their direct selling channel, developing the compensation plan, promotional materials and salesforce training. Herbert has had a distinguished career, including several senior sales positions that spanned more than a decade of service.

Jewel Kade also announced that Stacy Schindler has joined the company as Senior Field Development Manager. Schindler will work closely with Herbert in providing sales and sponsoring support, training and development for Jewel Kade’s Stylists.

Schindler brings more than 15 years’ experience in direct sales, business development and training. She has taken her sales and training expertise to the retail and financial services industries, as well.

With artisan jewelry, handcrafted charms and inspiring décor, Jewel Kade was founded by Designer Janet Kinkade and is a fresh take on timeless fashion, available through JK Stylists throughout the U.S. and Canada.

Vidacup International

Jeff MackJeff Mack
Jamie MoralesJamie Morales

Vidacup International announced the appointment of Jeff Mack to the position of CEO. Mack brings more than 20 years’ experience in the direct selling industry, having been a speaker, trainer and recruiter while building organizations in the U.S. and abroad.

He is Co-Founder of Vidacup International, which marks the culmination of several years of planning to move from the field to the corporate side of the industry.

Vidacup also announced the appointment of Jamie Morales to the position of Vice President of Business Development. Morales, who brings leadership development and field training experience, will be responsible for the expansion of local and global markets.

Prior to joining Vidacup, Morales helped lead a global sales and marketing organization that produced more than $30 million in sales in 18 countries. With 13 years of direct selling experience, he is fluent in both English and Spanish and will bring additional leadership to the expansion that Vidacup is experiencing in Hispanic markets.

Vidacup International markets a line of healthy coffee and functional beverages and is the exclusive distributor of an enzyme extraction of the Agaricus blazei mushroom super strain.

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