Photo: Your Inspiration at Home Founder and CEO Colleen Walters (center) leads the bell-ringing ceremony.
CVSL (CVSL—NYSE) made company history Wednesday at the New York Stock Exchange, where executives and salespeople participated in the ceremonial ringing of the bell to signal the end of trading.
The Dallas-based direct selling conglomerate has built a portfolio of eight independent businesses—including The Longaberger Co., Tomboy Tools, Agel Enterprises, Paperly, and others—which benefit from combined back office expertise as well as centralized business operations and services. Shares in CVSL previously traded over the counter on the OTCQX, but the company uplisted to the NYSE MKT in December 2014.
“We’re proud to be listed on the NYSE and we want everyone who is part of every CVSL company, including our independent sales force, our employees and our shareholders, to feel part of this special moment,” CVSL Vice Chairman and CFO, John Rochon Jr., said in a statement.
Colleen Walters, Founder and CEO of CVSL-owned Your Inspiration at Home, an award-winning maker of gourmet spice blends, did the honor of ringing the bell at the close of trading. Top-performing salespeople from other CVSL brands qualified for a trip to New York City and joined Walters at the famed podium.