CVSL announced Thursday that it has applied to list its common stock on the NYSE MKT, formerly known as AMEX.
The company has yet to determine the size and price range of the offering but has confirmed Dallas-based Cantor Fitzgerald & Co. will be running the books. CVSL stock currently trades over the counter.
CVSL is an umbrella company housing a range of micro-enterprise brands, including Longaberger, Tomboy Tools, Your Inspiration at Home, Agel, Paperly, My Secret Kitchen and Uppercase Living. The brands operate independently with the back-end support of the wider enterprise.
Former Sen. Kay Bailey Hutchison, a member of CVSL’s board of directors, recently spoke to DSN about the potential of the company’s micro-enterprise model, particularly to bring greater opportunity to women around the world. “CVSL is built on this premise and hopes to help women produce in micro-businesses the quality of life for their families that lifts the society as a whole,” Hutchison explained.