Photo: Singer/songwriter Kelsea Ballerini.
During its Global Day of Beauty initiative this spring, Mary Kay Inc. will shine a light on dating violence with the help of country music star Kelsea Ballerini.
Dating violence is one focus of Don’t Look Away, Mary Kay’s corporate campaign to prevent and end domestic abuse. In the past 15 years, the global beauty brand has donated $50 million to domestic violence programs and shelters across the U.S.
The annual Mary Kay Global Day of Beauty serves women around the world who are recovering from abuse, pampering them with free makeovers by the brand’s Independent Beauty Consultants. Ballerini is taking part in this year’s event to help educate teens and young adults on healthy relationships and available support services, such as loveisrespect, a texting helpline sponsored by Mary Kay.
“The fact that one in three young people today are impacted by dating violence is a scary statistic. I’m excited to join forces with Mary Kay for this event to help draw awareness to this issue,” Ballerini said in a statement. “By partnering with Mary Kay’s Don’t Look Away program, I truly hope to help empower women and remind them of their beauty and self-worth.”
Ballerini, who has won over fans with hits like “Dibs” and “Love Me Like You Mean It,” is in the running for Female Vocalist of the Year and New Female Vocalist of the Year at the 51st Academy of Country Music Awards, slated for April 3. The 22-year-old artist is signed with Black River Entertainment.