USANA Health Sciences
Founded in 1992 by microbiologist and immunologist Dr. Myron Wentz, USANA Health Sciences is a science-based company that develops scientifically advanced nutritional, personal-care, and healthy lifestyle products. The company is highly regarded for not only the quality of its products but the exceptional work of its employees.
Sales Method: Person To Person
Compensation Structure: Multi-Level
Products: Cosmetics; Food and Beverage; Personal Care; Wellness
Primary Market: Greater China
Headquarters: Salt Lake City, Utah
Executive: Kevin Guest
Year Founded: 1/1/1992
Stock Symbol: USNA—NYSE
Direct selling companies are realizing that cause marketing can make a big difference in the bottom line.
When it kicks on, you can tell.
Before, there is only silence. Silver rollers lay dormant. Boxes sit frozen on a long blue track. Computers blink as the circuitry stays in a holding pattern. Products remain tucked together on racks of pallets. There’s a hush over the 20,000 square feet of smooth concrete where USANA’s new shipping line lies in waiting—primed, ready.
Direct sellers, especially those with nutritional products, have long counted athletes as some of their biggest fans. By landing high-profile sponsorships with Major League Soccer teams, Olympic gold medalists and IndyCar drivers, direct selling companies are enhancing both their businesses and their brands.