Primerica Financial Services

Primerica Logo

Primerica assists clients in meeting their needs for term life insurance, which it underwrites, as well as mutual funds, annuities and other financial products, which it distributes primarily on behalf of third parties. In 2016, Primerica insured more than 4 million lives and maintained approximately 2 million investment accounts on behalf of clients.


Revenue Rank
$1.52 billion 12

Country: USA

  • 2015 Rank: 12
  • 2015 Net Sales: $1.41 billion
  • Sales Method: Person To Person
  • Compensation Structure: Multi-Level
  • Products: Financial Services
  • Markets: 2
  • Primary Market: USA
  • Salespeople: 98,358
  • Employees: 1,932
  • Headquarters: Duluth, Georgia
  • Executive: Glenn Williams
  • Year Founded: 1977
  • Stock Symbol: PRI—NYSE
  • Website:

Latest Articles

Primerica: Creating Independence

September 1, 2010

If the history of financial services direct seller Primerica were captured in a book, its latest chapter would have opened on April 1. For Primerica, that wasn’t April Fools’ Day. It was Independence Day—the day of its initial public offering (IPO), one of the most successful Wall Street has ever seen.

2009 DSN Global 100: The Top Direct Selling Companies in the World

June 1, 2010

Yes, we are ambitious. Direct Selling News and all of the companies in this industry, that is. No challenge is too great. To illustrate this point, DSN created the Global 100, the top direct selling companies in the world, based on 2009 year-end wholesale revenue (in U.S. dollars).