Nu Skin Enterprises
Founded 35 years ago, Nu Skin develops and distributes innovative consumer products, offering a comprehensive line of premium-quality beauty and wellness solutions. The company builds upon its scientific expertise in both skin care and nutrition to continually develop innovative product brands that include the Nu Skin® personal care brand, the Pharmanex® nutrition brand, and most recently, the ageLOC® anti-aging brand. Nu Skin sells its products through a global network of sales leaders in Asia, the Americas, Europe, Africa and the Pacific. As a long-standing member of direct selling associations globally, Nu Skin is committed to the industry's consumer guidelines that protect and support those who sell and purchase its products through the direct selling channel.
Sales Method: Person To Person
Compensation Structure: Multi-Level
Products: Cosmetics; Personal Care; Wellness
Markets: Asia, Americas, Europe, Africa, Pacific
Primary Market: China
Headquarters: Provo, Utah, USA
Executive: Ritch Wood
Year Founded: 1984
Stock Symbol: NUS—NYSE
Today more than 15 million people in the United States are engaged in a direct sales organization. While statistics from the Direct Selling Association show an annual increase in the overall salesforce growth rate over the past decade, the reality is that many of these first-time entrepreneurs will fall short of their dreams and disappear.
Yes, we are ambitious. Direct Selling News and all of the companies in this industry, that is. No challenge is too great. To illustrate this point, DSN created the Global 100, the top direct selling companies in the world, based on 2009 year-end wholesale revenue (in U.S. dollars).
How does a direct seller keep going strong—so strong that it keeps setting records quarter after quarter—for 25 years? Nu Skin has the answer.