Mary Kay Inc.
For more than 53 years, Mary Kay has offered an entrepreneurial pathway to women to achieve their goals. As a multibillion-dollar company, we offer the latest in cutting-edge skin care, bold color cosmetics and fragrances.
Sales Method: Party Plan
Compensation Structure: Multi-Level
Products: Cosmetics; Personal Care
Primary Market: The Americas
Salespeople: 3.5 million
Headquarters: Dallas, Texas
Executive: David Holl
Year Founded: 1963
Travel is the world’s largest industry, bringing in more than $8 trillion annually. Fueled by baby boomers, the industry’s growth rate is expected to double within six years. One network marketing company is riding the trend to corporate success.
Yes, we are ambitious. Direct Selling News and all of the companies in this industry, that is. No challenge is too great. To illustrate this point, DSN created the Global 100, the top direct selling companies in the world, based on 2009 year-end wholesale revenue (in U.S. dollars).
As we worked on the cover story for this month’s issue, Top-Performing Global Markets, I found myself taking a mental tour of the various countries that have become billion-dollar markets for direct selling. I was most interested in the stats and facts to see what countries, if any, were experiencing growth. I soon realized that the stats and facts were what we wanted to bring you, but behind those were the stories of people. A billion dollars in sales is a very significant number, and it is the result people saying “yes” to the opportunities provided.