LegalShield Logo

LegalShield is a pioneer in the democratization of affordable access to legal protection. The 45-year-old company has more than 1,751,000 members that are covered by its legal and identity theft plans and has dedicated law firms in 50 states and four provinces in Canada that members can call for help.


Revenue Rank
$457 million 46

Country: USA

Sales Method: Person To Person

Compensation Structure: Multi-Level

Products: Legal Services

Markets: 2

Primary Market: United States

Salespeople: 287,812

Employees: 683

Headquarters: Ada, Oklahoma

Executive: Jeff Bell

Year Founded: 1976



Latest Articles

September 2011 – Monthly Summary: A Summer Swoon with Plenty of Puts and Takes

September 1, 2011

The direct selling sector has officially corrected on Wall Street (a correction is defined as a 10% decline in the share prices of the publically traded companies measured), but so has the broader market, so we see no reason to fret about the sector overall.

MidOcean Partners Acquires Pre-Paid Legal for $650 Million

August 1, 2011

Pre-Paid Legal Services Inc. has provided families and small businesses with access to quality legal services for the past 40 years through a network marketing distribution channel.

Letter from John Fleming, March 2011

March 1, 2011

This month’s cover story is, once again, a pleasure to bring to you! One year ago we took on this project for the first time and the result was quite revealing, educational and informative. We ranked the markets that were responsible for $1 billion or more in annual revenues. The stats and facts, as always, are important, but the bigger story is the fact that each market is contributing in excess of $1 billion per year as a result of the direct selling channel. This means so much more than the revenues of the individual companies doing business in a market.