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Hy Cite Enterprises, LLC

HyCite Logo

Hy Cite Enterprises is a family-owned direct seller of cookware, water filtration, juicers and other kitchen products. The company markets its own brands of cookware—Royal Prestige, NutraEase and Kitchen Charm, which is aimed at the bridal market, along with supporting products.

Stats

2018
Revenue Rank
$275 million 48

Country: USA

Sales Method: Person To Person

Compensation Structure: Multi-Level

Products: Appliances; Home Decor; Kitchenware

Markets: 24

Primary Market: United States

Salespeople: 36,776

Employees: 1,038

Headquarters: Madison, Wisconsin

Executive: Erik S. Johnson

Year Founded: 1959

Website: www.hycite.com

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Latest Articles

Executive Connection with Erik Johnson, Chairman and CEO, Hy Cite

February 3, 2015

In this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief John Fleming speaks with Erik Johnson, Chairman and CEO of Hy Cite, about leading his company as the second generation, recognizing people as his greatest asset and welcoming change.

 Hy Cite: The Recipe for Growth

February 1, 2015

Family-owned direct seller Hy Cite Corp. is a master chef when it comes to cooking up growth. They do it by actively and enthusiastically embracing a community that many direct selling companies seek to engage: the Latino community.

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