Hy Cite Enterprises, LLC
Hy Cite Enterprises is a family-owned direct seller of cookware, water filtration, juicers and other kitchen products. The company markets its own brands of cookware—Royal Prestige, NutraEase and Kitchen Charm, which is aimed at the bridal market, along with supporting products.
Sales Method: Person To Person
Compensation Structure: Multi-Level
Products: Appliances; Home Decor; Kitchenware
Primary Market: United States
Headquarters: Madison, Wisconsin
Executive: Erik S. Johnson
Year Founded: 1959
In this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief John Fleming speaks with Erik Johnson, Chairman and CEO of Hy Cite, about leading his company as the second generation, recognizing people as his greatest asset and welcoming change.
Family-owned direct seller Hy Cite Corp. is a master chef when it comes to cooking up growth. They do it by actively and enthusiastically embracing a community that many direct selling companies seek to engage: the Latino community.