Hy Cite Enterprises, LLC
Hy Cite Enterprises is a family-owned direct seller of cookware, water filtration, juicers and other kitchen products. The company markets its own brands of cookware—Royal Prestige, NutraEase and Kitchen Charm, which is aimed at the bridal market, along with supporting products.
- 2015 Rank: 68
- 2015 Net Sales: $195 million
- Sales Method: Person To Person
- Compensation Structure: Multi-Level
- Products: Appliances; Home Decor; Kitchenware
- Markets: 24
- Primary Market: United States
- Salespeople: 28,600
- Employees: 833
- Headquarters: Madison, Wisconsin
- Executive: Erik S. Johnson
- Year Founded: 1959
- Website: www.hycite.com
Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.
In this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief John Fleming speaks with Erik Johnson, Chairman and CEO of Hy Cite, about leading his company as the second generation, recognizing people as his greatest asset and welcoming change.
Family-owned direct seller Hy Cite Corp. is a master chef when it comes to cooking up growth. They do it by actively and enthusiastically embracing a community that many direct selling companies seek to engage: the Latino community.