Amway

Amway logo

Amway is an $8.8 billion direct selling business based in Ada, Michigan. Top-selling brands for Amway are Nutrilite vitamin, mineral and dietary supplements, Artistry skin care and color cosmetics, eSpring water treatment systems and XS energy drinks, all sold exclusively by Amway Business Owners.

Profile

(Numbers reflect fiscal year)

2019
Revenue Rank
$8.4 billion 1

Country: USA

Sales Method: Person To Person

Compensation Structure: Multi-Level

Products: Appliances; Cosmetics; Food and Beverage; Home care; Home decor; Kitchenware; Personal Care; Wellness

Markets: 100

Primary Market: United States, Mexico; China; India; Japan; Korea; Malaysia; Taiwan; Thailand; Russia; Italy

Salespeople: 3 million

Employees: 16,000

Headquarters: Ada, Michigan

Executives: Steve Van Andel and Doug DeVos

Year Founded: 1959

Website: www.amway.com

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2009

Latest Articles

Vision Is Not Enough

December 1, 2009

Next month I’ll celebrate two important milestones—my 54th birthday and the 35th anniversary of the day I was recruited into direct selling by a man wearing a polyester leisure suit with white platform shoes.

Sports Sponsorships: Kicking It Up a Notch

November 1, 2009

Direct sellers, especially those with nutritional products, have long counted athletes as some of their biggest fans. By landing high-profile sponsorships with Major League Soccer teams, Olympic gold medalists and IndyCar drivers, direct selling companies are enhancing both their businesses and their brands.