Three-year-old social jewelry retailer Chloe + Isabel is looking to expand its offerings and its reach following a successful $15 million venture funding round.
SoftBank Capital, an affiliate of Tokyo-based Internet and telecom conglomerate SoftBank Group, led the company’s recent Series C equity round. In the last couple of years, Chloe + Isabel has signed on 4,500 salespeople in the U.S. and developed proprietary technology in support of its sales, marketing and training. Now the company is looking to enter Asia and expand beyond jewelry, beginning with the launch of its first fragrance, Jardins du Midi, this past April.
Chloe + Isabel salespeople, known as merchandisers, market the company’s goods through customizable online stores. The merchandisers sell a selection of Chloe + Isabel inventory through their e-commerce sites or offline through trunk shows.
“Chloe + Isabel’s innovative, scalable tools and training offer a true social-selling experience and provide an entrepreneurial opportunity for today’s woman,” Scarlett O’Sullivan, Partner at SoftBank Capital, said in a statement. “We were drawn to the merchandisers’ stories and the way in which Chloe + Isabel’s disruptive selling platform, customized marketplaces and high-quality products are impacting merchandisers’ lives and allowing them to attain whichever goals they set for themselves.”