Click below to read our current stories covering the Annual Meeting’s events:
- Industry CEOs Call for Unity at Annual Direct Selling Meeting
- DSA Board Welcomes New Members, Officers at Annual Meeting
- Live from Orlando: Direct Selling Association Kicks off Annual Meeting
Every year, the DSA Annual Meeting provides opportunities for industry stakeholders to come together and celebrate our vibrant industry and the companies that comprise it. We connect with each other, learn from one another and support the association that does so much work on our behalf in Washington, D.C., and beyond.
For the 2014 Annual Meeting nearly 1,000 executives from direct selling companies and vendor partner companies descended on Orlando’s Hyatt Regency. Welcomed by DSA 2014 Chairman Truman Hunt, the meeting has lived up to its theme: One. The theme is a powerful reminder of our need, and of our privilege, to stand united in our efforts to impact lives with opportunity, and provide more choices for individuals seeking alternatives to traditional employment. One vision. One message. One future.
Among the speakers, Anthony Johndrow, a Managing Partner at the globally recognized Reputation Institute, challenged us to embrace reputation management to promote our greatest assets: our business model, engaged and extensive salesforces, and collaborative industry mindset.
“Detractors use what should be your reputation strengths as their re-framed talking points,” Johndrow said. “The time has come to take them back. To do this requires the industry and its member companies to proactively engage with a broader set of stakeholders to tell your stories from your point of view.”
Though our products and our compensation plans are unique, though we create differing cultures and experiences for our sales fields, we all stand united in our distribution model and in our creation of opportunity for people from all walks of life to create a better life for themselves.
Now, let’s go out and achieve greatness.