Blog

Q&A with Neora Co-CEO, Deb Heisz

Deb Heisz

In a statement released on November 1, Neora fired a shot across the bow of the FTC. They filed suit challenging the FTC’s ability to retroactively change the law without proper authority from Congress or through formal FTC rulemaking. I recently caught up with Deborah Heisz, Co-CEO of Neora, to get some added insight into…

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Tools Don’t Close Sales, They Create Meaningful Conversations

Tools

Few industries welcome their sales force with the kind of tools training that direct selling companies do. The majority of these new people are new to entrepreneurship, and are blank slates when they sign their distributor application. They are looking to you for guidance on how they can attain the goals they have set. In…

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Reading the AdvoCare FTC Ruling Tea Leaves

As was announced on October 2, AdvoCare and its former chief executive officer agreed to pay $150 million and be banned from the multi-level marketing business to resolve Federal Trade Commission charges that the company operated an illegal pyramid scheme that deceived consumers into believing they could earn significant income as “distributors” of its health…

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Think & Market Like a Retailer

Tools

I think we can all agree that the most fundamental changes that are happening right now are centered on the consumer, as they are demanding a more seamless experience. They want to buy products where, when, and how they want. We need to remember that customers don’t think in terms of channel but in terms…

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Perception Doesn’t Have to Be Reality

SHOWTIME

We need to be more proactive in dealing with our channel’s negative perception. On Aug. 25, SHOWTIME aired the first episode On Becoming a God in Central Florida, starring Kirsten Dunst. The series is set in a small town near Orlando in 1992, and Dunst plays Krystal Stubbs, a minimum-wage water park employee, who lies,…

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We Must Raise the Bar in our Recruiting Message & Practices

Retailer

It’s no secret that the surge in E-commerce, namely Amazon, over the years has forced our channel to take notice and to pivot in order to keep pace with consumers’ ever-changing expectations. Our channel has responded pretty well to this challenge as more companies are trying to meet the consumer where they are as evidenced…

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Always Keeping A Startup Mentality

Global

Jeff Bezos has written a letter to his shareholders each year since the company’s inception. These letters outline Amazon’s long-term mission, culture and values. His 2017 letter, however, stood out more than the others for me. Bezos defined what he calls a Day 1 company vs a Day 2 company. Day 1 companies are: Agile…

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Rise of the Virtual Social Selling Enterprise: Part 2

More companies entering the direct selling space are opting for a cloud-based business model that combines skilled suppliers, online office platforms and strategic partnerships. Editor’s Note: This is the second installment about the virtual social selling companies that are making an impact that began in with July 2018 cover story. Direct selling startups used to…

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Paying Daily Could Become Your Best Retention Strategy

Career Builder

Career Builder conducted a survey back in 2017 that confirmed that 78 percent of U.S. workers live paycheck to paycheck to make ends meet. In that same survey, it stated that Nearly 3 in 4 workers say they are in debt today, and more than half think they will always be. This shows why alternative…

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Stand Up or Lay Low?

political and social activism

CEOs mull the merits of political and social activism. Last fall Nike made big news with a commercial featuring Colin Kaepernick, the first NFL player to kneel during the national anthem before games to protest racial inequality and police brutality. The spot included other athletes who’ve made bold moves for their reasons. So, the overall…

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