How mobile platform technology is improving sales performance and streamlining the digital experience. Finding new ways to connect with customers has been the key to success for companies in the midst of an isolating pandemic. The lack of foot traffic in stores and in-person gatherings has been crushing for many industry categories. Still, those who…

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  November marks Transformation Capital’s second release of the TCAP Direct Selling Digital Momentum Rankings. October’s release resulted in considerable feedback and we are excited to have generated so much excitement from the Direct Selling Community. The intent with the momentum rankings continues to be to evaluate and acknowledge the companies experiencing significant growth in their…

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Every October, breast cancer awareness takes center stage as businesses around the world join survivors and their supporters to mark Breast Cancer Awareness Month. But this kind of national attention wasn’t always available or even considered appropriate. For generations, breast cancer was an unspoken condition, considered too personal to discuss on a national stage. That…

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A July agreement between ARIIX and NewAge, Inc., a publicly traded NASDAQ listed company, has the potential to create the only omni-channel company in direct selling with access to e-commerce and direct-to-consumer channels in more than 75 countries. “We are very excited that these companies are coming together to create a powerful global enterprise with…

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The FTC v. AdvoCare Litigation Continues in a Texas Federal Court as Two Former AdvoCare Distributors Mount Challenge to FTC’s Enforcement Authority. Largely unnoticed in the publicity surrounding the FTC v. AdvoCare lawsuit in October 2019 was the fact that two former AdvoCare distributors named in FTC’s complaint refused to settle with the FTC. In…

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How do you overcome the requirement of having to rely on part-time people? You create simple systems that anyone can follow. Most of us like to hear and want to believe that people are the most important asset of a company. It seems like I was taught in my very first business class that good people…

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Consultants to pay one enrollment fee and access all three Stella & Dot brands. Last October Jessica Herrin, Founder and CEO of Stella & Dot Family of Brands jumped on Facebook to announce their 2020 Social Retail initiative. “Social retail is our innovative go to market strategy where we are bringing together our family of…

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Joni Rogers-Kante on stage

Joni Rogers-Kante has dedicated her life to helping women become part of something greater than themselves. When SeneGence Founder, CEO and Chairwoman Joni Rogers-Kante’s son Alan was a toddler and became a single mother, she set two goals that would come to shape her life. First, she wanted to devote her life’s work to helping…

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Deb Heisz

In a statement released on November 1, Neora fired a shot across the bow of the FTC. They filed suit challenging the FTC’s ability to retroactively change the law without proper authority from Congress or through formal FTC rulemaking. I recently caught up with Deborah Heisz, Co-CEO of Neora, to get some added insight into…

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