A July agreement between ARIIX and NewAge, Inc., a publicly traded NASDAQ listed company, has the potential to create the only omni-channel company in direct selling with access to e-commerce and direct-to-consumer channels in more than 75 countries. “We are very excited that these companies are coming together to create a powerful global enterprise with…

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The FTC v. AdvoCare Litigation Continues in a Texas Federal Court as Two Former AdvoCare Distributors Mount Challenge to FTC’s Enforcement Authority. Largely unnoticed in the publicity surrounding the FTC v. AdvoCare lawsuit in October 2019 was the fact that two former AdvoCare distributors named in FTC’s complaint refused to settle with the FTC. In…

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How do you overcome the requirement of having to rely on part-time people? You create simple systems that anyone can follow. Most of us like to hear and want to believe that people are the most important asset of a company. It seems like I was taught in my very first business class that good people…

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Consultants to pay one enrollment fee and access all three Stella & Dot brands. Last October Jessica Herrin, Founder and CEO of Stella & Dot Family of Brands jumped on Facebook to announce their 2020 Social Retail initiative. “Social retail is our innovative go to market strategy where we are bringing together our family of…

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Joni Rogers-Kante on stage

Joni Rogers-Kante has dedicated her life to helping women become part of something greater than themselves. When SeneGence Founder, CEO and Chairwoman Joni Rogers-Kante’s son Alan was a toddler and became a single mother, she set two goals that would come to shape her life. First, she wanted to devote her life’s work to helping…

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Deb Heisz

In a statement released on November 1, Neora fired a shot across the bow of the FTC. They filed suit challenging the FTC’s ability to retroactively change the law without proper authority from Congress or through formal FTC rulemaking. I recently caught up with Deborah Heisz, Co-CEO of Neora, to get some added insight into…

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As was announced on October 2, AdvoCare and its former chief executive officer agreed to pay $150 million and be banned from the multi-level marketing business to resolve Federal Trade Commission charges that the company operated an illegal pyramid scheme that deceived consumers into believing they could earn significant income as “distributors” of its health…

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Jeff Bezos has written a letter to his shareholders each year since the company’s inception. These letters outline Amazon’s long-term mission, culture and values. His 2017 letter, however, stood out more than the others for me. Bezos defined what he calls a Day 1 company vs a Day 2 company. Day 1 companies are: Agile…

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More companies entering the direct selling space are opting for a cloud-based business model that combines skilled suppliers, online office platforms and strategic partnerships. Editor’s Note: This is the second installment about the virtual social selling companies that are making an impact that began in with July 2018 cover story. Direct selling startups used to…

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