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The Power of Association

Direct Selling Association

As is true with any membership, you get what you put into it. You reap the richest value from organizations when you become an active participant. Association membership works exactly the same way: DSA is a crucible in which relationships are fused and ideas forged. The return on a company’s membership investment can only grow when members…

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Joining to Share Our Strengths

Direct Selling Association

Direct selling is strongest when we come together as a family and share our experience, insights and strengths. We all know how Amazon has impacted competition on the product side of our business, and the emerging gig economy players that rely on independent contractors have brought even more disruption to the marketplace. We delight in…

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Ethics And Sharpening Our Competitive Edge

Direct Selling Association

We all know how Amazon has impacted competition on the product side of our business, and the emerging gig economy players that rely on independent contractors have brought even more disruption to the marketplace. What makes direct selling so attractive—our commitment to creating a more supportive world for independent contractors—is central to who we are…

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Year of the Independent Contractor

Direct Selling Association

This is the Year of the Independent Contractor, and it is important to recognize that direct selling’s most significant advantages over traditional retail are the independent contractors who have personal, trusted relationships with customers that are virtually impossible to replicate in traditional or online retail. Protecting our independent salesforce and their ability to build a…

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Dear Direct Selling Colleague,

Direct Selling Association

Thank you for being part of the DSA Annual Meeting. Ours is an age marked by transition. As direct selling faces these tides of change, the fight to protect our independent salesforces and their ability to build business on their own terms remains our lynchpin issue. We have taken note of the cultural moment all…

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Partners in Self-Regulation for all of Direct Selling

Direct Selling Association

In this issue: List of Top 100 Companies DSN Welcomes Executives and Guests to its Global 100 Evening of Celebration Global Good: Why Direct Selling Succeeds Beyond Our Borders 5 Best Practices for Making It Work in the Global Market Frequently Asked Questions about the Global 100 Ranking Bravo Legacy Award: D. Gary Young: A…

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What’s in a Name?

Direct Selling Association

…That which we call a rose; By any other name would smell as sweet… —William Shakespeare, Romeo and Juliet Names are essential: They carry meaning derived from the legacy of past actions and an ability to reliably deliver. While names conjure an image that may be easily recognizable, looks alone can deceive. Even Shakespeare notes…

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Stronger Together

Direct Selling Association

“In the long history of humankind,” Charles Darwin observed, “those who learned to collaborate and improvise most effectively have prevailed.” Change and disruption are the story of our times. The direct selling channel isn’t merely adapting by collaborating and improvising, but finding new opportunities to grow. While ill-informed critics sometimes will question the values of…

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Where We Have Gone and the Vision of Where We Are Going

Direct Selling Association

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” —Benjamin Franklin Mr. Franklin’s words can be applied to any of his roles: newspaper publisher, inventor, postmaster, statesman and humorist. But his words have an especially keen meaning for DSA’s ethics and self-regulation program that has been a guiding force…

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The Role of Our Association: Now and into the Future

Direct Selling Association

In Washington, D.C. and across the country, there is an association for everything. Each industry, product or interest group has its own agenda. And there is an association to advocate for each one of those agendas on all levels of government. For Americans, it seems only natural to stand together and advocate for a point…

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