Publisher’s Note

A Season of Channel Evolution!

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The direct selling channel has been working overtime the past few years to meet changing customer and market expectations without losing sight of what makes it unique. The Amazon Effect not only has posed challenges from a retail market and customer experience perspective, but what caught so many off guard was that some distributors would…

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Congratulations Best Places to Work Honorees!

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Direct selling has always been the original people business. Measuring field engagement is critical to any company’s success, but the field is only part of the people equation. Who makes up the backbone of this channel when it comes to engaging the sales field, fulfilling orders, planning events, manufacturing products and all of those other…

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Rewarding the Right Behaviors

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THROUGHOUT THE history of direct selling, companies have differed in their approach to how is the best way to reward their distributors, trying their best to incent the behaviors that will both reward distributors fairly, while keeping in line with profitability. In this month’s cover story written by Courtney Roush, we talk with some of…

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The State of Cybersecurity in 2019

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Late last year I pulled up at a gas station to pay for gas and my credit card gets denied. That’s strange I think to myself, there’s money in there. Moments later I get a call from my bank asking me if I had tried to make the following three purchases. Puzzled, I tell her…

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Welcome To 2019!

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Just as the arrival of a new year allows us start a new chapter and usher in new ideas, we too at Direct Selling News are excited to present to you a few new items for show and tell. As you can see we have added a new coat of paint to our look and…

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CBD’s Current And Future Impact On Our Channel

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If you haven’t heard about it yet, where have you been? I’m talking about Cannabidiol, or CBD, the ingredient being credited with a growing list of health benefits and, as a result, is rapidly transforming much of the consumer product landscape. Both Dr. Sanjay Gupta and Dr. Mehmet Oz are just a few mainstream medical professionals…

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Do I have what it takes?

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Everyone at some point in their career has silently asked this about themselves when accepting an advancement up the corporate ladder. Struggling with insecurity on the inside, even while appearing confident on the outside, is a common battle for individuals who hold the highest authority in their organizations. For our cover story this month writer…

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How Your Message Can Win the Day

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It’s only natural to tell the world through your marketing how great and unique your company and products and services are. That’s been the formula for as long as marketing has been around. But in today’s competitive landscape companies need to communicate clearly why their prospective customers and distributors need their products in their lives.…

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Culture Matters

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2019 Best Places to Work Nominations Now Open! There’s no doubt as a leader you want to know what your employees value most in working for your company. Knowing this information not only will help improve your workplace through enhancing your culture, but will help you in attracting more talent. Being named one of the…

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Steady Global Growth

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It’s August, and you all know what that means, right? Yes, it’s our Billion Dollar Markets issue. Each year we provide you with an analysis of the World Federation of Direct Selling Associations’ global sales data. Writer Beth Douglass Silcox identifies the 24 countries with retail sales of $1 billion or more from direct selling. She…

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