Perspectives

5 Key Strategies to Improve Your Company’s Online Reputation

When customers perform a search for your company, what do they see in the first page of the Google results? Chances are a search might include websites with negative content about your company. Negative websites can hurt your brand and decrease your company’s revenue. You can either let your reputation and sales suffer, or you…

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Find Your Joy

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One of the aspects we cherish most about the direct selling community is its joining together under a common goal. No matter what, everyone pulls together in support of this growing family. This particular time of year is all about celebration and this spirit of comradery, as we prepare for our annual Global 100 awards…

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What’s in a Name?

Direct Selling Association

…That which we call a rose; By any other name would smell as sweet… —William Shakespeare, Romeo and Juliet Names are essential: They carry meaning derived from the legacy of past actions and an ability to reliably deliver. While names conjure an image that may be easily recognizable, looks alone can deceive. Even Shakespeare notes…

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A Community Honored

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Direct selling prides itself on outstanding service, personalization and extensive support when it concerns the relationship between independent salespeople and their customers. We’re in the people business of course. But who makes up the backbone of this channel when it comes to engaging the sales field, fulfilling orders, planning events, manufacturing products and all of…

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‘One team, one dream’

John Addison spent 35 years in the corporate offices of one of the world’s largest direct selling companies, Primerica Inc., most recently serving as Co-CEO. Since his retirement, he wrote the best-selling book Real Leadership: 9 Simple Practices for Leading and Living with Purpose, and he now serves as president and CEO of Addison Leadership Group.…

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Public Direct Sellers End 2017 on a Strong Note

Douglas M. Lane, CFA, is a securities analyst with more than 20 years of experience covering companies that employ the direct selling business model. He leads a boutique equity research firm, Lane Research, focusing on those companies. His website is www.laneres.com, and he can be reached at doug@laneres.com. The six publicly traded direct selling companies…

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Stronger Together

Direct Selling Association

“In the long history of humankind,” Charles Darwin observed, “those who learned to collaborate and improvise most effectively have prevailed.” Change and disruption are the story of our times. The direct selling channel isn’t merely adapting by collaborating and improvising, but finding new opportunities to grow. While ill-informed critics sometimes will question the values of…

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Are We There?

I do not remember exactly when I first heard the question: Are we there? My memory is of a television commercial many years ago with two kids in the back seat of a car constantly asking their parents that very question. The question is indeed an excellent one. It is full of anticipation and excitement…

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A New Web Experience For DSN Readers

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The team at Direct Selling News is pleased to officially introduce our newly redesigned website: www.directsellingnews.com. Several months in the making, the redesign incorporates the new look we introduced in the print edition in January 2017 along with a mobile-friendly format, so you can get your direct selling news on the go. The new site…

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Where We Have Gone and the Vision of Where We Are Going

Direct Selling Association

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” —Benjamin Franklin Mr. Franklin’s words can be applied to any of his roles: newspaper publisher, inventor, postmaster, statesman and humorist. But his words have an especially keen meaning for DSA’s ethics and self-regulation program that has been a guiding force…

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