Perspectives

Digital Doesn’t Have To Be Impersonal

relationships

Forget the industries, forget the products, what makes direct selling powerful is relationships. The first being the relationship direct selling companies nurture with their representatives, one that enables entrepreneurship and provides the tools for them to succeed. And the second; the one-on-one relationships that direct sellers maintain with their customers. Personalization is at the very heart…

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Have You Found Your Voice?

The challenge of our world is this: To find your voice and inspire others to find theirs. He was an entrepreneur, organizational guru. You name it. The late Stephen R. Covey had seen and done it all when it came to helping people from all walks of life realize the greatness that lies within them.…

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Do I have what it takes?

DSN Logo Advancement

Everyone at some point in their career has silently asked this about themselves when accepting an advancement up the corporate ladder. Struggling with insecurity on the inside, even while appearing confident on the outside, is a common battle for individuals who hold the highest authority in their organizations. For our cover story this month writer…

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Joining to Share Our Strengths

Direct Selling Association

Direct selling is strongest when we come together as a family and share our experience, insights and strengths. We all know how Amazon has impacted competition on the product side of our business, and the emerging gig economy players that rely on independent contractors have brought even more disruption to the marketplace. We delight in…

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Three Keys to Engaging Employees and Reducing Turnover

Wouldn’t it be nice if that were the growth rate in the direct selling industry? Unfortunately, it’s the employee turnover rate. Being a direct selling company in a digital world dominated by Apple, Google, and Amazon is challenging enough. If you’re losing your top talent, how do you survive—let alone thrive—in the marketplace? To reduce…

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Public Direct Sellers: Strong Q2 for Wellness Companies

The stocks of the six publicly traded direct selling companies we follow that are listed in the U.S., Herbalife Nutrition (HLF), Medifast (MED), Nu Skin (NUS), Tupperware (TUP), USANA (USNA) and London-based Avon Products (AVP), on balance continued their strong run in the Q2. Through the first six months of the year, our proprietary Lane…

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Ethics And Sharpening Our Competitive Edge

Direct Selling Association

We all know how Amazon has impacted competition on the product side of our business, and the emerging gig economy players that rely on independent contractors have brought even more disruption to the marketplace. What makes direct selling so attractive—our commitment to creating a more supportive world for independent contractors—is central to who we are…

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3 Things NASA Can Teach You About Leadership

You know the old saying, “Give a man a fish and he’ll eat for a day; teach a man to fish and he’ll eat for a lifetime”? What if that message is actually wrong? Stay with me, friends. I promise you this isn’t blasphemy. You see, teaching a man to fish won’t feed him for a lifetime……

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How Your Message Can Win the Day

DSN Logo Advancement

It’s only natural to tell the world through your marketing how great and unique your company and products and services are. That’s been the formula for as long as marketing has been around. But in today’s competitive landscape companies need to communicate clearly why their prospective customers and distributors need their products in their lives.…

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Mind The Gap

We’ve analyzed the data on thousands of direct sellers and millions of their actions. One thing is clear: sales increase when you close the gap. The risks involved with not closing the gap When direct sellers are left asking the question “What’s next,” three clear challenges present themselves. These challenges don’t just kill sales, but…

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