Perspectives

It’s Not What You Do, It’s Who You Are

I believe you’ve got to get up every day, keep moving and tackle what’s in front of you. In some ways, I was lucky. I wasn’t born wealthy. I didn’t come up through any kind of Ivy League or high-powered business dynasty. I didn’t know anything about big-city life and was relatively unsophisticated in the…

Read More

The Power of Association

Direct Selling Association

As is true with any membership, you get what you put into it. You reap the richest value from organizations when you become an active participant. Association membership works exactly the same way: DSA is a crucible in which relationships are fused and ideas forged. The return on a company’s membership investment can only grow when members…

Read More

Inboxed

When used properly, email may be more powerful than ever for growing a direct sales business. Email marketing is dead, right? Far from it. More and more direct sellers are using email marketing to grow their businesses and build a following online. However, the focus is not on selling or promotion. They’re finding the most…

Read More

CBD’s Current And Future Impact On Our Channel

DSN Logo Advancement

If you haven’t heard about it yet, where have you been? I’m talking about Cannabidiol, or CBD, the ingredient being credited with a growing list of health benefits and, as a result, is rapidly transforming much of the consumer product landscape. Both Dr. Sanjay Gupta and Dr. Mehmet Oz are just a few mainstream medical professionals…

Read More

Digital Doesn’t Have To Be Impersonal

relationships

Forget the industries, forget the products, what makes direct selling powerful is relationships. The first being the relationship direct selling companies nurture with their representatives, one that enables entrepreneurship and provides the tools for them to succeed. And the second; the one-on-one relationships that direct sellers maintain with their customers. Personalization is at the very heart…

Read More

Have You Found Your Voice?

The challenge of our world is this: To find your voice and inspire others to find theirs. He was an entrepreneur, organizational guru. You name it. The late Stephen R. Covey had seen and done it all when it came to helping people from all walks of life realize the greatness that lies within them.…

Read More

Do I have what it takes?

DSN Logo Advancement

Everyone at some point in their career has silently asked this about themselves when accepting an advancement up the corporate ladder. Struggling with insecurity on the inside, even while appearing confident on the outside, is a common battle for individuals who hold the highest authority in their organizations. For our cover story this month writer…

Read More

Joining to Share Our Strengths

Direct Selling Association

Direct selling is strongest when we come together as a family and share our experience, insights and strengths. We all know how Amazon has impacted competition on the product side of our business, and the emerging gig economy players that rely on independent contractors have brought even more disruption to the marketplace. We delight in…

Read More

Three Keys to Engaging Employees and Reducing Turnover

Wouldn’t it be nice if that were the growth rate in the direct selling industry? Unfortunately, it’s the employee turnover rate. Being a direct selling company in a digital world dominated by Apple, Google, and Amazon is challenging enough. If you’re losing your top talent, how do you survive—let alone thrive—in the marketplace? To reduce…

Read More

Public Direct Sellers: Strong Q2 for Wellness Companies

The stocks of the six publicly traded direct selling companies we follow that are listed in the U.S., Herbalife Nutrition (HLF), Medifast (MED), Nu Skin (NUS), Tupperware (TUP), USANA (USNA) and London-based Avon Products (AVP), on balance continued their strong run in the Q2. Through the first six months of the year, our proprietary Lane…

Read More