Perspectives

7 Points for a Successful Partnership

A strong partnership divides the effort and multiplies the effect. I wrote a book called Intentional Living, and out of the 100-plus books I’ve authored, this one is the most important I’ve ever written. One of the things I teach in this book is the value of what I call Front End Thinking. This kind…

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Outsourcing Fulfillment? 5 Things to Know

“Should I outsource my fulfillment?” As a direct seller, you might be reading this and asking this very question. Perhaps it’s a decision that kept you up at night several years ago as you spent countless hours crunching numbers and sifting through RFPs. Or, maybe you’re currently undergoing an RFP process and are having a…

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Public Direct Sellers: Q1 Momentum Continues

The six publicly traded direct selling companies we follow, whose stocks are listed in the U.S., Herbalife (HLF), Medifast (MED), Nu Skin (NUS), Tupperware (TUP), USANA (USNA) and London-based Avon Products (AVP), began 2018 in much the same fashion as how they exited 2017. On balance, trends continue favorable. In aggregate, on an equal weighted…

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Times They Are A Changin’…

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A few months ago I was in need of a tux for our Global 100 Celebration event. So like most people I went to one of the big anchor stores at a nearby mall. Not finding the selection satisfactory, I thought I’d venture through the mall to check another store. What I saw when I…

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Partners in Self-Regulation for all of Direct Selling

Direct Selling Association

In this issue: List of Top 100 Companies DSN Welcomes Executives and Guests to its Global 100 Evening of Celebration Global Good: Why Direct Selling Succeeds Beyond Our Borders 5 Best Practices for Making It Work in the Global Market Frequently Asked Questions about the Global 100 Ranking Bravo Legacy Award: D. Gary Young: A…

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5 Key Strategies to Improve Your Company’s Online Reputation

When customers perform a search for your company, what do they see in the first page of the Google results? Chances are a search might include websites with negative content about your company. Negative websites can hurt your brand and decrease your company’s revenue. You can either let your reputation and sales suffer, or you…

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Find Your Joy

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One of the aspects we cherish most about the direct selling community is its joining together under a common goal. No matter what, everyone pulls together in support of this growing family. This particular time of year is all about celebration and this spirit of comradery, as we prepare for our annual Global 100 awards…

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What’s in a Name?

Direct Selling Association

…That which we call a rose; By any other name would smell as sweet… —William Shakespeare, Romeo and Juliet Names are essential: They carry meaning derived from the legacy of past actions and an ability to reliably deliver. While names conjure an image that may be easily recognizable, looks alone can deceive. Even Shakespeare notes…

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A Community Honored

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Direct selling prides itself on outstanding service, personalization and extensive support when it concerns the relationship between independent salespeople and their customers. We’re in the people business of course. But who makes up the backbone of this channel when it comes to engaging the sales field, fulfilling orders, planning events, manufacturing products and all of…

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‘One team, one dream’

John Addison spent 35 years in the corporate offices of one of the world’s largest direct selling companies, Primerica Inc., most recently serving as Co-CEO. Since his retirement, he wrote the best-selling book Real Leadership: 9 Simple Practices for Leading and Living with Purpose, and he now serves as president and CEO of Addison Leadership Group.…

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