Publisher’s Note

Tools Don’t Close Sales, They Create Meaningful Conversations

Tools

Few industries welcome their sales force with the kind of tools training that direct selling companies do. The majority of these new people are new to entrepreneurship, and are blank slates when they sign their distributor application. They are looking to you for guidance on how they can attain the goals they have set. In…

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Think & Market Like a Retailer

Tools

I think we can all agree that the most fundamental changes that are happening right now are centered on the consumer, as they are demanding a more seamless experience. They want to buy products where, when, and how they want. We need to remember that customers don’t think in terms of channel but in terms…

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We Must Raise the Bar in our Recruiting Message & Practices

Retailer

It’s no secret that the surge in E-commerce, namely Amazon, over the years has forced our channel to take notice and to pivot in order to keep pace with consumers’ ever-changing expectations. Our channel has responded pretty well to this challenge as more companies are trying to meet the consumer where they are as evidenced…

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Another Year of Steady Global Growth

Global

We are pleased each year to provide you with analysis of the World Federation of Direct Selling Associations’ global sales data. Writer Beth Douglass Silcox identifies the 24 global markets with retail sales of $1 billion or more from direct selling. She also digs into the 2018 numbers to not only extract the economic impact…

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Building a Distinct, Emotionally Connected Brand

Global

Since 2004, Direct Selling News has been privileged to work with hundreds of direct selling companies in the course of interviewing for our cover story and other feature articles. What we’ve learned is that companies with a great culture lead the way in terms of revenue, growth and retention. In our research, we’ve learned that…

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Welcome to our 10th Annual Global 100 edition!

Global

Each year, the direct selling news team works with companies around the world on this special project, and it has become our signature research endeavor. The goal from the outset of the project 10 years ago was to foster a greater level of transparency within the direct selling community, in turn supporting its growth as…

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A Season of Channel Evolution!

Global

The direct selling channel has been working overtime the past few years to meet changing customer and market expectations without losing sight of what makes it unique. The Amazon Effect not only has posed challenges from a retail market and customer experience perspective, but what caught so many off guard was that some distributors would…

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Congratulations Best Places to Work Honorees!

Global

Direct selling has always been the original people business. Measuring field engagement is critical to any company’s success, but the field is only part of the people equation. Who makes up the backbone of this channel when it comes to engaging the sales field, fulfilling orders, planning events, manufacturing products and all of those other…

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Rewarding the Right Behaviors

Global

THROUGHOUT THE history of direct selling, companies have differed in their approach to how is the best way to reward their distributors, trying their best to incent the behaviors that will both reward distributors fairly, while keeping in line with profitability. In this month’s cover story written by Courtney Roush, we talk with some of…

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The State of Cybersecurity in 2019

Global

Late last year I pulled up at a gas station to pay for gas and my credit card gets denied. That’s strange I think to myself, there’s money in there. Moments later I get a call from my bank asking me if I had tried to make the following three purchases. Puzzled, I tell her…

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