Marketing executives at direct selling organizations often find it hard to predict the outcome of marketing campaigns and prove their value to their boards. Experience says that companies who get distributors involved in running promo campaigns on social media get higher sales results than before. The key to those results is using the right software to…

Read More
DSA

Everything rides on this—that’s a common quote heard about the outcome of the November election. The idea is that what happens in a few short weeks will not only dictate the next two or four years but potentially the next twenty or more. Not agreeing or disagreeing with that point of view, I prefer to…

Read More

Pampered Chef Delivers a Record-Setting, Virtual Event. CHALLENGES OFTEN bring about our greatest advancements. The current event environment is just one of those opportunities. Finding new ways to meet with those we serve has become the lead topic in many conversations. Since the beginning of the human gathering, mediums have been, well, just mediums. The…

Read More

“IMAGINATION—THE CAPACITY to create, evolve, and exploit mental models of things or situations that don’t yet exist—is the crucial factor in seizing and creating new opportunities, and finding new paths to growth,” say innovation experts and scholars Martin Reeves and Jack Fuller, in a recent Harvard Business Review column. Direct selling as an industry is…

Read More