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7 Top Impacts Accelerating Change for the Direct Selling Industry in 2021
Reimagine Payouts—From Checks to Tech It’s my year-end ritual to research future trends at the start of a new year. During my recent exploration, I came across a DSA trend report from 2016. It’s interesting to compare where the direct selling industry was five years ago as a way to frame 2021 trends, the acceleration of change…
Read MoreTransformation Capital: November Showed Direct Selling Stocks Outperforming Markets
November represented a strong period for direct selling stocks as a whole, as reflected in the Transformation Capital Direct Selling Index (TDSI), which rose an additional 20% over the course of the month. Direct selling stocks continue to outperform, driven by exceptional third quarter financial results related to uncommon strength in both domestic and European…
Read MoreStrategic Gifting: Generosity Can Be An Important Part of Your Brand.
Is your brand one of a giver? As I was growing up, my parents modeled giving and serving others. That often involved giving of their time, when they would volunteer to help people in various ways. So, I grew up understanding the importance of not just giving value and doing more than expected but also…
Read MoreStrategic Planning – Leading to a Transformation in the Direct Selling Channel
It is November, and we are quickly approaching the end of a year like no other! While 2020 will be reflected as a year of adversity, challenges and a pandemic, it should also be noted as a year of renewed interest and growth in the channel. The goal for this issue of DSN is to…
Read More4 Steps to Involve Distributors in Marketing Campaigns
Marketing executives at direct selling organizations often find it hard to predict the outcome of marketing campaigns and prove their value to their boards. Experience says that companies who get distributors involved in running promo campaigns on social media get higher sales results than before. The key to those results is using the right software to…
Read MoreStrategic 21: There are many ways to become more strategic and think deeper.
“Tony, you help people think, and thinking’s not easy,” observed Jim Norman, former president to Zig Ziglar and my coach. He was right. Thinking is not easy. Thinking and strategy can be linked together; in fact, they are almost synonymous. There are many ways to become more strategic and think deeper. Here are twenty-one life…
Read MoreMarching Toward November and Beyond
Everything rides on this—that’s a common quote heard about the outcome of the November election. The idea is that what happens in a few short weeks will not only dictate the next two or four years but potentially the next twenty or more. Not agreeing or disagreeing with that point of view, I prefer to…
Read MoreStrategy, Planning and Creative
Pampered Chef Delivers a Record-Setting, Virtual Event. CHALLENGES OFTEN bring about our greatest advancements. The current event environment is just one of those opportunities. Finding new ways to meet with those we serve has become the lead topic in many conversations. Since the beginning of the human gathering, mediums have been, well, just mediums. The…
Read MoreInnovation—Make Thinking Differently the New Status Quo
“IMAGINATION—THE CAPACITY to create, evolve, and exploit mental models of things or situations that don’t yet exist—is the crucial factor in seizing and creating new opportunities, and finding new paths to growth,” say innovation experts and scholars Martin Reeves and Jack Fuller, in a recent Harvard Business Review column. Direct selling as an industry is…
Read MoreFrom the Publisher: Patricia White Takes Reins from Todd Eliason
HELLO! It is nice to have this opportunity to speak to all of you again from the publisher’s chair. I was invited to be a guest contributor for this month’s issue to share an announcement on the leadership of the magazine as well as some thoughts on DSN’s mission as a trusted news source. Todd…
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