CID

The recent FTC actions against Advocare and Neora underscore how critically important it is for direct selling to avoid becoming ensnared in an FTC investigation Neora’s recent lawsuit challenging the FTC’s enforcement authority is a welcome and needed response to what appears to be increasing regulatory overreach and efforts by the FTC to improperly legislate…

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DSA

As President of DSA, it is my job to evaluate and report on cases like the recent Federal Trade Commission announcement regarding AdvoCare dispassionately and to analyze the impact on the direct selling channel and assist our members in charting a course forward. Nonetheless, it is difficult for me to believe the investigators got all…

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Facebook parties

There are only two ways to scale; more consultants or more parties—and Facebook parties will help you with both. There are so many ways to reach your consumer nowadays, including a Facebook party. In 2018, the number of Facebook Live broadcasts reached 3.5 billion, and the people who updated a status on Facebook reached 25…

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Public Direct Sellers: Why We Have “Regulatory” and “China” as Risk Factors; Stocks Feeling the Pain China deteriorates substantially, and it’s not geopolitics  Business in China for the publicly traded Direct Selling stocks slowed substantially in the Q2 due to the government’s crackdown on direct selling nutrition companies earlier in the year. The most exposed…

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Pop-Culture

Avon, Mary Kay, Amway and countless more brands: direct selling is an integral part of the American consciousness. It’s not surprising references to us show up in popular culture all the time. I’ve seen direct selling featured in movies and TV shows dating back decades. Media often refer to direct selling by focusing on flexibility…

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compensation

VERVE founder Callum Negus-Fancey is building a powerful, transparent brand through word-of-mouth and using rewards-based compensation instead of cash As most in our channel know by now, successful gig companies have sweetened the deal traditionally made by direct selling with ready-made customers, no startup fees and same-day pay. Gig worker numbers keep rising, and by…

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Recognition

When direct selling companies are just starting out, there are countless issues that must be faced, decisions to be made and challenges to overcome. However, during all of this planning, don’t forget the overwhelming importance of recognition for your distributor network. If this is not well thought out and executed from day one, it will…

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California Governor

Direct selling faces exciting times: a wider range of businesses have come to recognize our channel’s strategic advantages—its ability to forge unrivaled relationships between consumers and the individual direct sellers who bring the promise of our brands to life. As the channel’s reputation elevates, our companies are steadily attracting executive talent from some of the…

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Neurolinguistic Programming

Using Sensory Acuity To Get Your Message Across Have you ever sat through a presentation that completely bombed, leaving you and the rest of the audience asking the question, “Did you say something?” Maybe you were that presenter. I’ve been there myself—before I learned one of the most valuable communication lessons of my career: Any…

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Direct Seller Independence Act

Your Support for Preserving the Direct Seller Independence Act Technological advances have transformed the consumer experience, and a few taps on a smartphone app can make all manner of daily responsibility faster, easier and often more affordable. There’s no doubt about it: while tech has ushered in a revolution in the delivery of goods and…

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