One Voice
3 Key Insights from New Study DSA Commissioned from Ipsos on How to Make Direct Selling the Best Opportunity to Be an Entrepreneur
The U.S. labor market is rapidly evolving. Despite 50-year lows in unemployment, wages have remained stagnant when adjusted for inflation over the past 50 years, and household debt (including student loan, medical, and credit card debt) has reached record levels ($13.5 trillion). Within this context, DSA commissioned a study by Ipsos, a global leader in…
Read MoreThe Customer Experience
MY MANTRA, “Give value and do more than is expected,” is the cornerstone of exceptional customer service. Living up to this mantra requires a shift in mindset. You must constantly prioritize your customers’ needs above your own, while simultaneously asking yourself how you can improve your quality of service. By doing so, you will establish…
Read MoreTurning Hope Into Reality
HOPE HAS NEVER been—nor ever will be—a strategy. It will only get you so far before real work has to be done. In this month’s cover story, we tackle we talk about how our channel is at a crossroads. It can either stay on its current traditional path or evolve to what Gordon Hester, author…
Read MoreQ&A with Gordon Hester
THE WORLD IS CHANGING AT A FASTER PACE THAN AT ANY TIME IN HISTORY. The need for any leader, company, or industry to seek relevancy and leadership in the marketplace has never been greater. The direct selling industry is no exception to this reality. The competition for consumers requires us to be reimagine how we…
Read MoreFinancial Analysis
WeWork Debacle Changes the Gig Economy Game; Public Direct Sellers Continue to Slow. WEWORK IMPLOSION SIGNALS THE END TO BLANK CHECK FINANCING FOR GIG ECONOMY For the past several years, growth in the U.S. Direct Selling market has appeared to plateau after decades of posting mostly consistent, mid-single-digit kind of growth rates, even during…
Read MoreHello 2020!
Here we are at the beginning of a new decade, a time of renewal, a time to look forward. And what better way to start off the year than to honor 17 women founders from all different backgrounds. Their entrepreneurial spirit and drive for excellence in achievement has created companies whose monthly revenues exceed $50…
Read MoreIt Should Always Be “Day 1”
Our channel needs to resist complacency by continuing the vitality, curiosity and focus of a startup. Jeff Bezos has written a letter to his shareholders each year since the company’s inception. These letters outline Amazon’s long-term mission, culture and values. His 2017 letter, however, stood out more than the others for me. Bezos defined what…
Read MoreWhat a Year It Has Been…
The year 2019 will go down as one of the biggest sea change years in the history of our channel. Our cover story this month will cover the events that impacted our channel the most: pressure from regulatory bodies, continued competition from alternative income opportunities, a hot new ingredient makes its debut, and finally, customer…
Read MoreHow Experience Management Moves The Needle
Building a brand isn’t just about creating great products. Today’s consumer is bombarded with an ever-increasing selection of merchandise, and while more choices can be valuable, too many choices ultimately lead to what behavioral psychologists call “decision fatigue.” Search after search on Amazon for the perfect product makes the brain tired and ultimately decreases the…
Read MoreThe Power to Surpass Today’s Inflection Point
Today we find ourselves facing an inflection point—one driven by online retailers and a new set of opportunities for the American workforce. We know we need to pivot, but moving away from that which is familiar does not mean that we do so alone. The DSA’s power of Association ensures us all that, as we…
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