DSA

DIRECT SELLERS have always had a special bond with their customers and their fellow sellers, many of whom are friends, neighbors, and relatives. Because we meet “up close and personal” with customers, direct sellers feel a special obligation to provide a level of care and respect that one doesn’t find in other forms of retail.…

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DSA

In early January 2020, none of us could have foretold what the year would bring for society and the global community. DSA set our agenda: one that would continue to build direct selling’s reputation as a consumer protection champion. Events and education sought to uncover new opportunities for driving the direct selling channel’s rejuvenation through…

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DSA

“Are they doing this because of direct selling’s reputation?” That is one of the most common questions asked when government officials take action against direct selling companies. And when media and channel critics report on such instances, the channel’s reputation can further suffer. After all, such stories are generally thought to be good clickbait. The…

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DSA

In early January 2020, none of us could have foretold what 2020 would have in store for society and the global community. At the outset of 2020, we set forth to pursue an agenda that would continue to build direct selling’s reputation as a consumer protection champion. Events and education sought to uncover new opportunities…

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This year has landed us all amid events larger than any of us as individuals, community members, and businesspeople might have imagined, not the least of which is the galvanized awareness of inclusive diversity and equity issues across the country. Years ago, thoughtful industry leaders established the DSA Diversity and Empowerment Committee as a permanent…

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These past weeks, we have seen the nation begin to reopen. Retailers, restauranteurs, and a wide variety of businesses are attempting new approaches to accommodate customers who have entirely new expectations. Yet, for direct sellers, the wind is at our back: the global health crisis did not close the channel. Rather, direct selling companies have…

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The U.S. labor market is rapidly evolving. Despite 50-year lows in unemployment, wages have remained stagnant when adjusted for inflation over the past 50 years, and household debt (including student loan, medical, and credit card debt) has reached record levels ($13.5 trillion). Within this context, DSA commissioned a study by Ipsos, a global leader in…

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DSA

Today we find ourselves facing an inflection point—one driven by online retailers and a new set of opportunities for the American workforce. We know we need to pivot, but moving away from that which is familiar does not mean that we do so alone. The DSA’s power of Association ensures us all that, as we…

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DSA

As President of DSA, it is my job to evaluate and report on cases like the recent Federal Trade Commission announcement regarding AdvoCare dispassionately and to analyze the impact on the direct selling channel and assist our members in charting a course forward. Nonetheless, it is difficult for me to believe the investigators got all…

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Pop-Culture

Avon, Mary Kay, Amway and countless more brands: direct selling is an integral part of the American consciousness. It’s not surprising references to us show up in popular culture all the time. I’ve seen direct selling featured in movies and TV shows dating back decades. Media often refer to direct selling by focusing on flexibility…

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