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Public Direct Sellers: Growth Continues To Accelerate For The Wellness Companies
Avon Products vs. Tupperware in addressing the new paradigm. Through the halfway mark in the fourth quarter, publicly traded Direct Selling stocks continued to outperform the broader market and consumer index averages so far in 2018. The Lane Research Direct Selling Index, which comprises the stocks of the six publicly traded direct selling companies we…
Read MoreWelcome To 2019!
Just as the arrival of a new year allows us start a new chapter and usher in new ideas, we too at Direct Selling News are excited to present to you a few new items for show and tell. As you can see we have added a new coat of paint to our look and…
Read MoreNew Trade Agreement Supports Direct Selling and Encourages Its Business Model
After months of negotiations, a new trade pact has been reached for the North American regional market. The U.S. Mexico Canada Agreement (USMCA) renews and modernizes the existing trade relationship between the three countries. It is one of the largest multi-lateral trade agreements, worth $25 trillion today, three times the market value when NAFTA was…
Read MoreYou Can Be Strategic About Everything
Are you as strategic as you could be? Helping people get more of the results they want by being more strategic in every area of their lives, both personally and professionally, is an everyday occurrence for me. Being more strategic (or, in other words, thinking smarter) is a powerful concept. You can be more strategic about…
Read MoreStand With Us— We’re Stronger Together
When I worked at my first job on the Hill, I had the privilege of working with Neil Offen, the DSA’s president at the time. He was kind enough to help young staffers envision where our professional lives would lead. He encouraged us to become involved in the American Society of Association Executives (ASAE). Years…
Read MoreIt’s Not What You Do, It’s Who You Are
I believe you’ve got to get up every day, keep moving and tackle what’s in front of you. In some ways, I was lucky. I wasn’t born wealthy. I didn’t come up through any kind of Ivy League or high-powered business dynasty. I didn’t know anything about big-city life and was relatively unsophisticated in the…
Read MoreThe Power of Association
As is true with any membership, you get what you put into it. You reap the richest value from organizations when you become an active participant. Association membership works exactly the same way: DSA is a crucible in which relationships are fused and ideas forged. The return on a company’s membership investment can only grow when members…
Read MoreInboxed
When used properly, email may be more powerful than ever for growing a direct sales business. Email marketing is dead, right? Far from it. More and more direct sellers are using email marketing to grow their businesses and build a following online. However, the focus is not on selling or promotion. They’re finding the most…
Read MoreCBD’s Current And Future Impact On Our Channel
If you haven’t heard about it yet, where have you been? I’m talking about Cannabidiol, or CBD, the ingredient being credited with a growing list of health benefits and, as a result, is rapidly transforming much of the consumer product landscape. Both Dr. Sanjay Gupta and Dr. Mehmet Oz are just a few mainstream medical professionals…
Read MoreDigital Doesn’t Have To Be Impersonal
Forget the industries, forget the products, what makes direct selling powerful is relationships. The first being the relationship direct selling companies nurture with their representatives, one that enables entrepreneurship and provides the tools for them to succeed. And the second; the one-on-one relationships that direct sellers maintain with their customers. Personalization is at the very heart…
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