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Strategic Planning – Leading to a Transformation in the Direct Selling Channel
It is November, and we are quickly approaching the end of a year like no other! While 2020 will be reflected as a year of adversity, challenges and a pandemic, it should also be noted as a year of renewed interest and growth in the channel. The goal for this issue of DSN is to…
Read More4 Steps to Involve Distributors in Marketing Campaigns
Marketing executives at direct selling organizations often find it hard to predict the outcome of marketing campaigns and prove their value to their boards. Experience says that companies who get distributors involved in running promo campaigns on social media get higher sales results than before. The key to those results is using the right software to…
Read MoreStrategic 21: There are many ways to become more strategic and think deeper.
“Tony, you help people think, and thinking’s not easy,” observed Jim Norman, former president to Zig Ziglar and my coach. He was right. Thinking is not easy. Thinking and strategy can be linked together; in fact, they are almost synonymous. There are many ways to become more strategic and think deeper. Here are twenty-one life…
Read MoreMarching Toward November and Beyond
Everything rides on this—that’s a common quote heard about the outcome of the November election. The idea is that what happens in a few short weeks will not only dictate the next two or four years but potentially the next twenty or more. Not agreeing or disagreeing with that point of view, I prefer to…
Read MoreStrategy, Planning and Creative
Pampered Chef Delivers a Record-Setting, Virtual Event. CHALLENGES OFTEN bring about our greatest advancements. The current event environment is just one of those opportunities. Finding new ways to meet with those we serve has become the lead topic in many conversations. Since the beginning of the human gathering, mediums have been, well, just mediums. The…
Read MoreInnovation—Make Thinking Differently the New Status Quo
“IMAGINATION—THE CAPACITY to create, evolve, and exploit mental models of things or situations that don’t yet exist—is the crucial factor in seizing and creating new opportunities, and finding new paths to growth,” say innovation experts and scholars Martin Reeves and Jack Fuller, in a recent Harvard Business Review column. Direct selling as an industry is…
Read MoreFrom the Publisher: Patricia White Takes Reins from Todd Eliason
HELLO! It is nice to have this opportunity to speak to all of you again from the publisher’s chair. I was invited to be a guest contributor for this month’s issue to share an announcement on the leadership of the magazine as well as some thoughts on DSN’s mission as a trusted news source. Todd…
Read MoreOn Opportunity, Freedom, and Equity for All…
This year has landed us all amid events larger than any of us as individuals, community members, and businesspeople might have imagined, not the least of which is the galvanized awareness of inclusive diversity and equity issues across the country. Years ago, thoughtful industry leaders established the DSA Diversity and Empowerment Committee as a permanent…
Read MoreContinued Optimism for Future Growth
We are pleased each year to provide you with an analysis of he World Federation of Direct Selling Associations’ global sales data. Writer Beth Douglass Silcox identifies the 24 global markets with retail sales of $1 billion or more from direct selling. She also digs into the 2019 numbers to not only extract industry is…
Read MoreCan You Afford Not Going International?
International growth is becoming the key driver of growth for many direct selling companies that have stalled or gone stagnant in the domestic market—international business is increasingly becoming more crucial for survival and growth. Here are the three How’s and the five questions of How to grow internationally. HOW SHOULD I GO INTERNATIONAL? 1. Go…
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