One Voice
Continued Optimism for Future Growth
We are pleased each year to provide you with an analysis of he World Federation of Direct Selling Associations’ global sales data. Writer Beth Douglass Silcox identifies the 24 global markets with retail sales of $1 billion or more from direct selling. She also digs into the 2019 numbers to not only extract industry is…
Read MoreCan You Afford Not Going International?
International growth is becoming the key driver of growth for many direct selling companies that have stalled or gone stagnant in the domestic market—international business is increasingly becoming more crucial for survival and growth. Here are the three How’s and the five questions of How to grow internationally. HOW SHOULD I GO INTERNATIONAL? 1. Go…
Read MoreQ2 Financial Analysis
Possible Inflection Point for Direct Selling Index; Recent Top-Line Deceleration Reversing. One data point does not a trend make, but in a sharp reversal, our proprietary index of the publicly traded direct stocks has sharply outperformed the broader market as measured by the S&P 500 index through the first two months of the 2020 Q2.…
Read MoreDSA Engage 2020 @Home
These past weeks, we have seen the nation begin to reopen. Retailers, restauranteurs, and a wide variety of businesses are attempting new approaches to accommodate customers who have entirely new expectations. Yet, for direct sellers, the wind is at our back: the global health crisis did not close the channel. Rather, direct selling companies have…
Read MoreOur 11th Annual Global 100 was One for the Ages!
Each year, the Direct Selling News team works with companies around the world on this special project, and it has become our signature research endeavor. The goal from the outset of the project 11 years ago was to foster a greater level of transparency within the direct selling community, in turn supporting its growth as…
Read MoreSmarter Segmentation
Data leaves clues of how to better inspire your sales force. After spending the better part of a decade in the direct selling channel industry, I’ve been witness to the onslaught of negative press that has come our way. Some of it we have earned, but it is far from deserved. I’ve seen this channel…
Read MoreWe Will All Get Through This Together
First off, I wanted to thank all those that tuned in to our special broadcast of the 11th annual DSN Global 100 Celebration last month. Although we had to cancel the live event because of the coronavirus pandemic, we felt it necessary and relevant to continue to celebrate the very best of direct selling. A…
Read MoreCongratulations Best Places to Work Honorees!
Direct Selling has always been the original people business. Measuring field engagement is critical to any company’s success, but the field is only part of the people equation. Who makes up the backbone of this channel when it comes to engaging the sales field, fulfilling orders, planning events, manufacturing products and all of those other…
Read MoreFinancial Analysis
Direct Selling Index Continues to Lag the Market; Top Line Deceleration Continues Our Direct Selling index recovered a bit in the 2019 Q4 and ended up being down (23 percent) in 2019, which sharply trailed the strong +29 percent gains in the S&P 500 for the year. We note that we have removed Avon (AVP)…
Read MoreWhy Payout Frequency Matters
It is projected that by 2023, more than half of the domestic labor force in the United States will either be involved in some type of gig work or have worked independently at some point in their career. In this growing gig economy, the desire for flexibility and freedom is on the rise, putting representatives,…
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