One Voice
Talented, People-Loving People
Editor’s Note: The following is an exerpt from The Core Principles of Successful and Sustainable Direct Selling Companies. You don’t have to be an off-the-scale extrovert to be successful in this industry—but it helps if interacting with others raises your energy level. Direct selling is a social business. You can master the technical, logistical elements…
Read MoreAnnual Meeting and the Way Forward
It feels like opening day! Or a Broadway premiere. Or the first day of a new job. The excitement is there, palpable. It’s the future— the potential, excitement, fear, danger, and thrill of something new and unknown. That is what I am hearing from direct selling executives across the country as we take the next…
Read MoreJapan Presents a Market with Many Opportunities for the Direct Selling Industry
A Bilateral trade agreement could result in the elimination of Japanese tariffs on U.S. nutritional supplements, as well as serve to strengthen Japan’s direct selling market. In our global world, free trade is critical in order to expand our markets. Last year, following the conclusion of negotiations on the U.S. Mexico, Canada Agreement (USMCA), the…
Read MoreA Season of Channel Evolution!
The direct selling channel has been working overtime the past few years to meet changing customer and market expectations without losing sight of what makes it unique. The Amazon Effect not only has posed challenges from a retail market and customer experience perspective, but what caught so many off guard was that some distributors would…
Read MoreCongratulations Best Places to Work Honorees!
Direct selling has always been the original people business. Measuring field engagement is critical to any company’s success, but the field is only part of the people equation. Who makes up the backbone of this channel when it comes to engaging the sales field, fulfilling orders, planning events, manufacturing products and all of those other…
Read MoreStoke The Flames Of Success
Infuse confidence and meaning into people’s lives. For several years as an executive of Young Living, I’ve had a front-row seat to witness what this amazing industry can do for people. Prior to that, as an international business attorney, my time was spent on the consummation of big business deals. Today, like all of you,…
Read MoreThinking Outside the Bubble
We’ve all heard the expression “thinking outside the box.” As direct sellers, innovation drives us, and we must always embrace this thinking. But another type of thinking–“thinking outside the bubble”–is different, and it poses an idea worth considering. Our own corporate cultures breathe life into our brands and shape how our brand ambassadors compete. These…
Read More3 Event Trends You Need to Know Now
What’s 22-times more powerful than facts alone? Stories. Stories are the lifeblood of the direct sales industry. In this industry, we hear and share amazing stories of success about life transformations: financial security, college tuition, independence from a job, care for loved ones, world travel, and more. Their stories are about success–hard work, persistence, consistency,…
Read MoreFinancial Analysis
Public Direct Sellers: Business Slowed a Bit in the Fourth Quarter; Lots of Changes at Nu Skin Under CEO Ritch Wood as the Company Reinvents Itself for the Digital Age. Nu Skin Enterprises held an Investor Day at its headquarters in Provo, UT, at the end of February. Nearly two years into Ritch Wood’s tenure…
Read MoreRewarding the Right Behaviors
THROUGHOUT THE history of direct selling, companies have differed in their approach to how is the best way to reward their distributors, trying their best to incent the behaviors that will both reward distributors fairly, while keeping in line with profitability. In this month’s cover story written by Courtney Roush, we talk with some of…
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