US News

Young Living Acquires Nature’s Ultra

Young Living

Young Living Essential Oils recently announced its acquisition of Nature’s Ultra. Nature’s Ultra, with its more than 1,500 acres of hemp farms in Colorado, will continue to operate independently to provide industry-leading CBD products that are legal under federal law and are certified natural, organic, vegan approved and gluten free, and with the added benefits of…

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Avon Declares Support for UN Women’s Empowerment Principles

UN Women’s Empowerment Principles

Avon CEO Jan Zijderveld and Avon general managers across the world pledged the company’s unwavering support for the United Nations (UN) Women’s Empowerment Principles. Avon leaders have written to the UN to declare support for the Women’s Empowerment Principles (WEPs), which encourages organizations to take decisive action towards gender equality. The WEPs list steps that organizations…

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2019 Prime Day Surpasses Black Friday, Cyber Monday Combined

2019 Prime Day

This week’s Prime Day was once again the largest shopping event in Amazon history with more than one million deals exclusively for Prime members. Over the past two days—July 15 and 16—Prime Day sales surpassed the previous Black Friday and Cyber Monday combined. Prime members purchased more than 175 million items throughout the event. Global…

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Young Living, CNN Philippines Partner on Essential Oils Docuseries

Essential Oils

Young Living Essential Oils recently announced a six-part docuseries that tells the story of essential oil production. Essential Oils of the Pacific was created by Young Living and CNN Philippines to highlight five farms located in the Philippines, Taiwan, Australia, and Hawaii. The series focuses on the moral questions of large-scale farming, including fair wages, local…

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INSIGHTS: Half of U.S. Consumers Buying Disruptor Brands

disruptor

According to the IAB, the national trade association for the digital media and marketing industries, nearly half of all U.S. consumers are disruptor brand shoppers. The IAB recently released “Disrupting Brand Preference,” a study that shows that disruptor brand shoppers comprise 48 percent of all U.S. consumers. They are younger than incumbent brand-only shoppers, with 84 percent under…

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Kannaway Announces Updated Branding Strategy, New Website

rebranded

Medical Marijuana, Inc. announced that its subsidiary Kannaway® has launched a completely redesigned website and the rebranding of its globally recognized hemp-derived cannabidiol (CBD) products. The company hopes that consumers will find the new website easier to navigate for access to the products and CBD education that fits their unique lifestyles. Kannaway’s rebranded products are designed to be…

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California Assembly Bill 5 Approved

California Bill

California lawmakers approved a sweeping employment law bill on Wednesday that would force a variety of industries, including the gig economy, to provide benefits to independent contractors. Direct sellers are excluded from the decision. Assembly Bill 5, introduced in January by Rep. Lorena Gonzalez, codifies and expands a landmark state supreme court ruling from last…

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India Hicks to Close Business

India Hicks

India Hicks announced that she will be closing her eponymous lifestyle brand. In an Instagram caption posted earlier this week, the designer said “the difficulties faced as a young brand have proved to be too much for us to overcome… Today we will be thoughtfully winding down our business, taking along the gifts of life…

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Plexus Enters Energy Drink Market with Clean Energy Supplement

Plexus Active

Plexus Worldwide recently announced its expansion into the energy drink category with the launch of Plexus Active™.  According to the company, Active is an energy supplement formulated with a clean energy blend for a long-lasting boost without jitters or a crash feeling, enhanced mental clarity and alertness and improved post-activity recovery. “Plexus has always been committed to formulating…

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Mary Kay Inc. Wins Gold at Prestigious Spring 2019 Omni Awards

Mary Kay’s Europe

Mary Kay Inc. announced it was recognized in the 2019 Spring Omni Awards with a coveted gold ranking for its Link & Learn™ sales education system. The e-learning platform hosts a learning curriculum designed to amplify educational support for the independent sales force and increase their business success. It also connects Mary Kay Independent Beauty…

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