(The following was written by Richard Eisenberg and appeared on Forbes.com.) One effect of the coronavirus pandemic has been a huge increase in the number of Americans working from home. The question is: How many of them will be able to do it when the COVID-19 crisis fades? An early-April 2020 MIT survey of 25,000 American…

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COVID-19 pandemic has drastically changed American spending habits. But, we didn’t quite realize just how vast it would alter shopping habits. As brick-and-mortar retailers close their doors to combat the outbreak, online retailers are seeing a huge uptick in sales as many of us have little else to do these days. But what does this…

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American consumers are shifting their purchasing attitudes towards companies and brands during the COVID-19 pandemic. This insight is according to a survey of more than 500 participants over a two-day period released by PEOPLE Insiders Panel, which is comprised of PEOPLE brand enthusiasts. Among the key findings: More than 89 percent are monitoring the treatment of…

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A study conducted by SFW, a brand growth company based in Raleigh and Greensboro, N.C., demonstrates just how quickly consumer attitudes and sentiment can change when it comes to coronavirus, or COVID-19. In just one week, the level of concern over coronavirus increased substantially, which may greatly impact how consumers shop and spend over the…

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With the world deep in the throes of a global pandemic, many leaders are allowing at least a portion of their teams to work from home. “Virtual leadership is a skillset most leaders have not yet had the opportunity to study or to hone, and just ‘winging it’ could be disastrous,” said Peter Montoya, an expert…

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Women entrepreneurs are a rising force in business, bringing new ideas and innovative products and services to every sector of the U.S. economy. As part of its long-standing commitment to supporting women’s empowerment and entrepreneurship, Qurate Retail Group conducted a survey of more than 1,000 women small business owners on the factors that fuel entrepreneurial success. The…

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Despite growing interest in sustainability, two major factors are discouraging consumers from purchasing brands with sustainability-oriented practices. According to a global survey from The Conference Board, consumers cite the top deterrents as the price premium associated with sustainable products, as well as communications challenges. The latter entails consumers insufficiently knowing about, trusting and understanding brands’ sustainability claims.…

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Colorado, California and Washington have the ingredients to help make a successful female entrepreneur, according to the third annual definitive ranking from FitSmallBusiness.com. In this year’s report, it’s all about the “balance” or more specifically, the winning combo: strong economic incentives AND a female-friendly business environment. Some states which were ranked low in years past,…

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Video marketing

Video marketing is one of the most effective ways to generate leads and boost sales. Video content is engaging, as evidenced by the success of streaming platforms including YouTube and Twitch, and the fact that it’s versatile in the topics it encompasses makes it a smart investment. Nonetheless, there are a few ways for one…

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Go-to-Market

Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success details some of the most successful and powerful women over the last fifty years, including Mary Kay Ash. Sheryl Adkins-Green, chief marketing officer for Mary Kay Inc., contributed the opening chapter and shares time-honored principles and “keys to success” from Mary Kay Ash, one of the world’s…

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