DSA News

DSA Announces 2019 Awards Winners

In conjunction with its annual meeting, the U.S. Direct Selling Association (DSA), announced top honors to the industry’s standout companies at its 2019 DSA Awards gala in Austin, Texas. In addition, the Direct Selling Education Foundation(DSEF) announced three new inductees to its prestigious Circle of Honor. DSA Awards DSA Awards recognize the outstanding programs DSA…

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U.S. Representative Richard Hudson Named New Co-Chair of Direct Selling Caucus

United States Representative Richard Hudson (R-NC) is the new co-chair of the Congressional Direct Selling Caucus in the 116th Congress. The caucus was established in 2015 as a bipartisan forum to build greater awareness about direct selling and policy issues relevant to the business. Representative Hudson will replace outgoing co-chair U.S. Representative Marcia Blackburn (R-TN), who was elected…

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Direct Selling-Style Retail Expected to Thrive in UK in 2019

Retailers using a business model similar to Tupperware parties or Avon’s door-to-door selling are expected to see strong growth in the UK this year. According to a story in the Retail Gazette, an independently sourced news organization covering the UK’s diverse retail industry, the UK Direct Selling Association (DSA) said it expected to see strong growth within the…

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Keeping the Media Accountable

In our January 2019 issue of Direct Selling News, we published a story on some best practices to employ when responding to misleading facts about your company or negative criticism of the industry. The article illustrates that sometimes it’s better to leave things alone because it can just bring more attention to the story. But, there are times when…

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DSA Establishes Third-Party Self-Regulatory Program

Direct Selling Association

The US Direct Selling Association (DSA) has announced that its Board of Directors unanimously approved the establishment of a third party self-regulatory program. The Direct Selling Self-Regulatory Council (Direct Selling-SRC), which will be administered by the Council of Better Business Bureaus (CBBB), is designed to ensure high standards of integrity and business ethics which remain the guiding…

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Seldia Recognizes Mary Kay Europe as “Best Company of the Year”

Seldia, the European Direct Selling Association, recently recognized Mary Kay Europe as “Best Company of the Year” at its 2018 Astra Awards. Seldia represents 28 national direct selling associations and 20 member companies throughout Europe. Its mission is to promote the interest of national direct selling associations and direct selling companies in the European footprint.…

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DSA Fall Conference 2018 Recap

DSA Fall Conference 2018

Earlier this month, DSA Fall Conference 2018 welcomed more than 300 direct selling leaders to share the latest innovations, ideas and insights for today’s competitive market. The conference, held in Arlington, Va., allowed attendees to gain valuable insights on sales and marketing strategies, leveraging technology to fuel growth and brand value, independent contractor classification issues, recent legal…

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FTC Lauds Establishment of the Direct Selling Self-Regulatory Council

FYC Lois Greisman Speaks at DSA Fall Conference 2018

Lois Greisman, Associate Director of the Division of Marketing Practices, Federal Trade Commission (FTC) lauded the establishment of the Direct Selling Self-Regulatory Council (DS-SRC) at the Direct Selling Association (DSA) Fall Conference in Arlington, VA. In addition to providing an overview of the January 2018 FTC Business Guidance Concerning Multi-Level Marketing, Associate Director Greisman characterized…

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Secretary Acosta Recognizes Independent Contractors’ Important Role

Alexander Acosta

Photo: U.S. Department of Labor Secretary Alexander Acosta at DSA Fall Conference U.S. Secretary of Labor Alexander Acosta recently recognized the important role independent contractors play in the American economy. Secretary Acosta presented the Trump Administration’s views on independent contractors at the Direct Selling Association Fall Conference held Nov. 12–14 in Arlington, VA. He highlighted the…

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Seldia Survey Shows Positive Impact of Direct Selling in Europe


A new survey by Seldia shows direct selling continues to contribute to equality, entrepreneurship and growth in Europe. In celebration of its 50th anniversary, Seldia, the European direct selling association, commissioned global market research group Ipsos to do a comprehensive survey into the lives of direct sellers in 2018. The independent study, revealed at Seldia’s…

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