DSA News

Seldia Recognizes Mary Kay Europe as “Best Company of the Year”

Seldia, the European Direct Selling Association, recently recognized Mary Kay Europe as “Best Company of the Year” at its 2018 Astra Awards. Seldia represents 28 national direct selling associations and 20 member companies throughout Europe. Its mission is to promote the interest of national direct selling associations and direct selling companies in the European footprint.…

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DSA Fall Conference 2018 Recap

DSA Fall Conference 2018

Earlier this month, DSA Fall Conference 2018 welcomed more than 300 direct selling leaders to share the latest innovations, ideas and insights for today’s competitive market. The conference, held in Arlington, Va., allowed attendees to gain valuable insights on sales and marketing strategies, leveraging technology to fuel growth and brand value, independent contractor classification issues, recent legal…

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FTC Lauds Establishment of the Direct Selling Self-Regulatory Council

FYC Lois Greisman Speaks at DSA Fall Conference 2018

Lois Greisman, Associate Director of the Division of Marketing Practices, Federal Trade Commission (FTC) lauded the establishment of the Direct Selling Self-Regulatory Council (DS-SRC) at the Direct Selling Association (DSA) Fall Conference in Arlington, VA. In addition to providing an overview of the January 2018 FTC Business Guidance Concerning Multi-Level Marketing, Associate Director Greisman characterized…

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Secretary Acosta Recognizes Independent Contractors’ Important Role

Alexander Acosta

Photo: U.S. Department of Labor Secretary Alexander Acosta at DSA Fall Conference U.S. Secretary of Labor Alexander Acosta recently recognized the important role independent contractors play in the American economy. Secretary Acosta presented the Trump Administration’s views on independent contractors at the Direct Selling Association Fall Conference held Nov. 12–14 in Arlington, VA. He highlighted the…

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Seldia Survey Shows Positive Impact of Direct Selling in Europe


A new survey by Seldia shows direct selling continues to contribute to equality, entrepreneurship and growth in Europe. In celebration of its 50th anniversary, Seldia, the European direct selling association, commissioned global market research group Ipsos to do a comprehensive survey into the lives of direct sellers in 2018. The independent study, revealed at Seldia’s…

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DSA Announces Support for H.R. 7029

Direct Selling Association

The Direct Selling Association (DSA) announced today that it supports enactment of the Preserving Direct Seller Independence Act of 2018, H.R. 7029. Introduced by Rep. Tim Walberg (R-MI), the legislation would clearly define direct sellers as independent contractors under the Fair Labor Standards Act (FLSA) consistent with the Internal Revenue Service Code. DSA President Joseph N. Mariano…

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Seldia to Celebrate 50th Anniversary

Seldia, the European Direct Selling Association, is celebrating its 50th anniversary this month. Established in 1968 to represent the direct selling industry in Europe, Seldia’s mission is to promote direct selling to European Union (EU) institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages,…

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Direct Sellers Meet with Lawmakers on Capitol Hill

Rep. Joyce Beatty (D-OH) speaking to crown on Direct Selling Day on Capitol Hill Day

Photo:  Rep. Joyce Beatty (D-OH) speaking to attendees. The Direct Selling Association (DSA) hosted its annual Direct Selling Day on Capitol Hill for independent sellers throughout the United States. More than 150 direct selling distributors and executives representing 14 DSA member companies and 28 states met with Members of Congress during Capitol Hill Day to share personal…

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DSA’s On-the-Go Learning Help Members Learn from Colleagues

Photo: The DSA’s Senior Vice President of Education & Marketing Melissa Brunton and Vice President of Membership Nancy Burke identify the upcoming DSA Fall Conference 2018 and Direct Selling Boot Camp presentations that will be released as a part of the 2019 DSA On-the-Go Learning offerings. Through its events, the U.S. Direct Selling Association (DSA) uses…

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DSA Independent Contractor Practicum Kicks Off “Year of the Independent Contractor”

Photo: Department of Labor Chief of Staff to the Secretary of Labor, Nicholas C. Geale, presenting at the DSA Independent Contractor Practicum on how the Administration and Department of Labor are positively positioning independent contractors in the marketplace. On Thursday, July 26, 2018, the Direct Selling Association convened its Independent Contractor Practicum to discuss pathways to protecting the…

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