Field

Podcast Revolution

Podcast

More than half of America is on board with podcasts. But what does it mean for direct selling? Video may be taking over the internet, but voice and audio are carving out a huge piece of the future of online marketing. With the rise of voice-activated assistant devices such as Amazon Eco and Google Home,…

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Right on Target

Proximity marketing

Proximity marketing has evolved for direct sellers. Proximity marketing continues to be a hot and evolving technology. In February, DigitalJournal.com noted an extensive study that estimated proximity marketing to reach $52 billion worldwide by 2023. But is it a viable tool for your distributors to attract a specific audience? Essentially, proximity marketing lets you market…

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Distributor Personal Websites

Powerful Marketing Tool or Compliance Nightmare? Personal websites are one of the most effective online marketing tools independent direct sellers use today. These websites, which are separate from company-provided replicated sites, allow direct sellers to build a personal brand and utilize their marketing and communications strengths to attract people to their business. Written content, as…

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