Brand

Under the Influence

influencer

Does influencer marketing have a place in direct sales? The concept of working with celebrities to promote brands is evolving into highly targeted campaigns with online influencers. Influencer marketing is now big business, and according to the experts, it is only going to grow. What’s Happening: While consumer buying habits continue to evolve along with…

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Creating Unforgetable Brand Experiences

Brand Experience

Amway’s XS Center for Optimal Fun immerses visitors in adventure and fun. Brand experience is a term loosely thrown around in the direct selling industry. Maybe it’s hard to define, or maybe it’s undervalued. Creating opportunities for customers and distributors spread across the country or around the globe isn’t easy to execute, but it can…

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Study Reveals 6 Key Ingredients to Building Brand Reputation

Building Brand Reputation

A recent study on reputation building by The Reputation Institute revealed six key things successful companies do consistently. The common thread? They take control of their brand and shape their message. Here are the six key factors the study revealed: 1. Proactively Telling Their Story and Defining Their Own Corporate Narrative. The word “culture” is…

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Prüvit Up in NYC

Creating brand experiences gives the field a sense of pride, experience, and validation for the brand they are helping create. Developing a brand is much more than just a logo or tagline. According to Marty Neumeier, author of The Dictionary of Brand, a brand is “all the interactions people have with a product, service, or organization.” One…

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