Brand

USANA Named Top Rated Direct Selling Brand for Sixth Time

USANA Named Top Rated

USANA has been named the 2019 Top Rated Direct Selling Brand in ConsumerLab.com’s Survey of Vitamin and Supplement Users for the sixth time. The award is based on customer satisfaction, with consumers more highly satisfied with USANA than with other direct selling brands. “Consumer feedback is integral to the growth and relevancy of a company, so receiving…

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Study Reveals 6 Key Ingredients to Building Brand Reputation

Building Brand Reputation

A RECENT STUDY on reputation building by The Reputation Institute revealed six key things successful companies do consistently. The common thread? They take control of their brand and shape their message. Here are the six key factors the study revealed: 1. PROACTIVELY TELLING THEIR STORY AND DEFINING THEIR OWN CORPORATE NARRATIVE. The word “culture” is…

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Avon Products, Inc. Announces Partnership to Deliver Global Training Platform

Avon partnership with Fuse Universal

Avon Products, Inc. has announced a partnership with Fuse Universal (Fuse), a leading provider of next-generation learning technology, to create a global training platform. The initiative supports a central pillar of Avon’s transformation plan to digitize its business and accelerate the selling and earning power of Avon’s millions of Representatives worldwide. The partnership is one element of Avon’s business strategy to…

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Kannaway Places Significant Initial Purchase Order for Chewing Gum

Kannaway, the first hemp lifestyle network to offer cannabidiol (CBD) hemp botanical products, has placed a significant order for chewing gum with AXIM. Medical Marijuana, Inc., the first-ever publicly traded cannabis company in the United States, announced that its subsidiary Kannaway has placed a significant initial purchase order from major investment company AXIM®Biotechnologies (OTC: AXIM), a world leader in cannabinoid…

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Avon Products, Inc. Down 2% for 2018

Avon Products Inc.

Avon Products, Inc. (NYSE: AVP) today announced its results for the fourth quarter and fiscal year ended December 31, 2018. For the fourth quarter 2018, total revenue was $1.4 billion, a decrease of 10 percent year-over-year. Active Representatives declined 6 percent. For the fiscal year 2018, total revenue was $5.57 billion, a decrease of 2…

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Hendrick Motorsports Names AdvoCare Official Nutrition Partner

Hendrick Motorsports Names AdvoCare Official Nutrition Partner

Hendrick Motorsports recently announced that the team has aligned with health and wellness company AdvoCare as its official nutrition partner through the 2020 season. AdvoCare’s suite of nutritional and sports performance products will be used by HMS’s pit crews and teams in the NASCAR Cup series. The company’s products will be used in the team’s…

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Prüvit Up in NYC

Creating brand experiences gives the field a sense of pride, experience, and validation for the brand they are helping create. Developing a brand is much more than just a logo or tagline. According to Marty Neumeier, author of The Dictionary of Brand, a brand is “all the interactions people have with a product, service, or organization.” One…

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