Brand

Study Reveals 6 Key Ingredients to Building Brand Reputation

Building Brand Reputation

A recent study on reputation building by The Reputation Institute revealed six key things successful companies do consistently. The common thread? They take control of their brand and shape their message. Here are the six key factors the study revealed: 1. Proactively Telling Their Story and Defining Their Own Corporate Narrative. The word “culture” is…

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Prüvit Up in NYC

Creating brand experiences gives the field a sense of pride, experience, and validation for the brand they are helping create. Developing a brand is much more than just a logo or tagline. According to Marty Neumeier, author of The Dictionary of Brand, a brand is “all the interactions people have with a product, service, or organization.” One…

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