Adding Value

Authentic Imagery Matters

Authentic

Grabbing attention and influencing action with compelling images is still a top social media marketing strategy. A survey by Social Media Examiner shows that 80 percent of marketers use visual assets in their social media marketing. Nearly a third of marketers say visual images are the most important form of content for their business. “We…

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Rewarding the Baby Steps

Rewarding

How companies can incentivize basic but critical business-building action. Rewarding and Incentivizing a distributor field isn’t all about recognizing those long-term leaders who stay at the top. In fact, many companies are moving in the direction of rewarding and incentivizing distributors who achieve smaller, more attainable milestones based on the specific action steps companies want…

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Serving Is the New Selling

Serving

How can our channel assist consumers to make the most of their daily lives, versus the old model of selling them a lifestyle? In June, 7-Eleven launched an update to its 7Now delivery app to include thousands of new locations—7Now Pins—so customers can order to public spaces. Items include food and drinks and other home…

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The Art of Social Selling

Social Selling

Strategies and statistics for thriving in the social media arena. Social media platforms continue to evolve as natural tools for direct sellers to increase their network and attract customers by building genuine relationships. Social selling is not about the short-term, one-time sell. Rather, it’s about building relationships for the long-term. It requires more than “liking”…

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Is Your Field Using a Home Business Virtual Assistant?

Virtual Assistant

Alexa can update Ambit Energy consultants on their current customer count and more about their business. Voice-activated virtual assistants aren’t just for playing your favorite music or reminding you to pick up bananas at the grocery store. They also can help home business owners run their business. Amazon’s Echo devices are still king of the…

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Create Trust by Solving Problems

One of the ways direct sellers can compete in the marketplace is to consistently provide value. Video may be king on the Internet, but sharing your expertise and adding value via a company blog is still a massively popular and effective brand builder in letting people know about your mission, values, and your expertise and…

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