Side Bar

Strengths & Challenges

This Sidebar is a part of the September 2018 Company Spotlight. Xyngular executives we talked to for this story all pointed to the same two things as the company’s biggest strengths: a strong holistic product and a strong, values-based culture. But what about its challenges? Fletcher jokes that there are two answers to that question—the…

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Seeking Regulatory Clarity

Seeking Regulatory Clarity

This Sidebar is part of the August 2018 Cover Story Continuous and transparent communication about how direct selling works and its value has prompted greater understanding by governments and the public around the world, Tamuna Gabilaia, executive director and COO, WFDSA, says. Offering this education ensures more favorable operating environments for distinguished and credible direct…

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5 Best Practices for Making It Work in the Global Market

  Find the local direct selling association. “The national DSA will have detailed knowledge of how the market works and can inform companies which legal regulations apply,” says Katarina Molin, executive director at Seldia, the European Direct Selling Association. Hire native speakers. Someone who knows the language from the inside will help you avoid faux…

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Personal Development Trends to Watch

Special section of the February, 2018 Cover Story Several trends, shaped by consumers’ evolving preferences about how they like to receive information, will continue to impact the way direct selling companies share personal development resources both to their employees and independent salesforce members in 2018: Microlearning: The term “microlearning” refers to learning in short bursts,…

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Segmenting Direct Selling’s SalesForce in the U.S.

This is a special section of the August, 2017 Cover Story article. Data Released on Pilot Basis in 2016 Seeking a clearer picture of the direct selling salesforce, U.S. DSA and WFDSA embarked on new research to characterize the motivations of people involved in direct selling. U.S. DSA President Joseph Mariano says the channel became increasingly…

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