Paparazzi

Can five-dollar accessories change the world? Maybe not, but thousands of bargain jewelry-wielding Paparazzi consultants are willing to try. Many of today’s hottest brands had humble beginnings. So too was the genesis of Paparazzi Accessories, an unassuming company turned jewelry powerhouse who began as little more than a pastime for sisters Misty Kirby and Chani…

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onboarding

How Strategic Onboarding And Support Lead To Better Retention We use to go to work at a company in our 20s and retire from that company in our 60s. Staying put was just what we did. Things have changed. Call it restlessness, distractibility, ambition, or all of the above—the urge to move is constant among…

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Sampling

While direct sellers have long known the value of try before you buy, technology is creating opportunities to maximize results. In January, news outlets reported that Amazon was quietly piloting a new ad strategy: free samples based on shoppers’ online activity. The pilot is separate from the Prime Sample Program, a paid subscription service available…

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"IT"

It belongs to those whose marketing puts customers at the center of their universe. It takes a lot to stop us in our tracks. We are constantly entertained, and when we’re not, we can turn to our bloated newsfeeds for a dose of information, inspiration, sarcasm or anxiety, with promoted content interspersed in between. With…

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DSN Digital 100

Back in 2006, when Facebook was just a site for college kids, Twitter had less than 100 users, and Instagram, Snapchat, Tik-Tok, and Pinterest were still just ideas, the manner by which brands reached their consumers was relatively simple and straightforward. Traditional marketing—like print, television, and radio—was the only way to extend reach. If you…

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China

What will be the impact of China’s 100-day action on the direct selling channel going forward? Time will tell. When Direct Selling News released its Global 100 list of the top direct selling companies in the world in June, one country was conspicuously underrepresented. China, the second largest direct selling market, had only one company…

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Global 100 Celebration

Executives, guests join DSN to honor channel’s best at 10th anniversary Global 100 celebration. The annual DSN Global 100 Celebration recognizes the direct selling channel’s proud history of providing individuals from all walks of life with unparalleled opportunities for entrepreneurship and personal development. The event also showcases the impact and growth potential of the $189.6…

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Jessica Herrin

Jessica Herrin cares about giving women the confidence to earn and learn in a modern way. Jessica Herrin, founder and CEO of San Francisco-based Stella & Dot Family Brands, knows a few things about creating successful business ventures—she’s done it twice and both times has captured the attention of savvy media reporters from publications like…

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J. Stanley Fredrick

J. Stanley Fredrick says his secret to his success was being lucky enough to find the direct selling industry. “As a boy from a poor family, to get where I am today is almost unbelievable,” J. Stanley (Stan) Fredrick says. His secret? “I was lucky enough to find this industry.” The direct selling industry counts…

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MyDailyChoice/HempWorx

Josh and Jenna Zwagil of MyDailyChoice/HempWorx feel like 2019 is just the beginning. It took courage and the willingness to think outside of the box to introduce HempWorx and its uncommon products to the direct selling industry. With a line of health and wellness products that are built on a foundation of hemp-derived cannabidiol (CBD)…

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