OPTAVIA is the running-on-all-cylinders-engine propelling its parent company. As the Medifast/OPTAVIA corporate team gathered on the iconic platform at the New York Stock Exchange to ring the market’s opening bell on March 2, 2020, they were ready to celebrate more than just exceptional growth. The team dedicated the bell ringing to the more than 30,000…

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The customer is the wrong unit of analysis when you’re trying to innovate. Flat-line sales of McDonald’s shakes back in the 90s had the fast-food giant looking for ways to innovate. Focus groups convened, data rolled in and product changes were made accordingly. But sales remained the same. Why? It turns out McDonald’s, like so…

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Our industry needs to be constantly innovating and reflecting on how it attracts, manages and inspires its people. The Coronavirus is sending our global economy on a detour that will likely be longer than most of us would have predicted six months ago. The effects on production, revenue and employment are already significant, and we…

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DUOLAB, an innovative startup of L’OCCITANE Group, selected direct selling as the platform to launch their latest innovation in beauty. Could this be a game‑changer for the retail market? Is a hybrid mixture of direct selling and retail the future? Novelty is hard to come by within the crowded skincare category. With so many brands…

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CONGRATULATIONS to all of our 2020 Best Places to Work in Direct Selling Honorees! Click on company links to read digital version of Best Places to Work Supplement 5-TIME WINNERS – Nu Skin, Team National 4-TIME WINNERS – Jeunesse, LifeVantage and Xyngular 3-TIME WINNER – USANA 2-TIME WINNERS – MONAT, Scentsy and Total Live Changes…

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How to create direct selling event experiences that boost engagement and make memories. Direct selling distributors don’t just go to industry conventions. They experience them. Our conventions feel more like rock concerts—roaring crowds packing stadiums, lights and video flooding the floor, music and motivational messages pumping through towering speakers. Ninety percent of companies that responded…

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Arbonne celebrates their 40th year in 2020. Recently, I reached out to CEO Jean-David Schwartz to get his thoughts and impressions of his first two years at Arbonne. How would you sum up your first two years as CEO? My first two years at Arbonne have been inspiring. Our community is so passionate and dedicated…

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Bridging the gap between the field and HQ. Workplace culture is powerful. It’s comprised of intangibles mixed with deliberate actions that collectively represent the norms and mindset of a company. It’s a social construct that defines a workplace and its workers and even a brand, for better and worse. While it’s tempting to create a…

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Uncertain times provide a unique opportunity to prove that working from home really works! Who could have imagined the world we currently find ourselves in? 2020 has ushered in times of tremendous uncertainty and unease. So many feel far removed from the routine of daily life and are struggling to find balance as working from…

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Click Here to buy RENEWAL: Leading Direct Selling Turnarounds Brett Blake has been a very busy man as he’s turned out yet another great book. We recently featured him in October regarding his first book Private Equity Investing in Direct Selling: Identifying Risks and Rewards, which was aimed at the investing community and helping direct…

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