How to create direct selling event experiences that boost engagement and make memories. Direct selling distributors don’t just go to industry conventions. They experience them. Our conventions feel more like rock concerts—roaring crowds packing stadiums, lights and video flooding the floor, music and motivational messages pumping through towering speakers. Ninety percent of companies that responded…

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Arbonne celebrates their 40th year in 2020. Recently, I reached out to CEO Jean-David Schwartz to get his thoughts and impressions of his first two years at Arbonne. How would you sum up your first two years as CEO? My first two years at Arbonne have been inspiring. Our community is so passionate and dedicated…

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Bridging the gap between the field and HQ. Workplace culture is powerful. It’s comprised of intangibles mixed with deliberate actions that collectively represent the norms and mindset of a company. It’s a social construct that defines a workplace and its workers and even a brand, for better and worse. While it’s tempting to create a…

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Uncertain times provide a unique opportunity to prove that working from home really works! Who could have imagined the world we currently find ourselves in? 2020 has ushered in times of tremendous uncertainty and unease. So many feel far removed from the routine of daily life and are struggling to find balance as working from…

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Click Here to buy RENEWAL: Leading Direct Selling Turnarounds Brett Blake has been a very busy man as he’s turned out yet another great book. We recently featured him in October regarding his first book Private Equity Investing in Direct Selling: Identifying Risks and Rewards, which was aimed at the investing community and helping direct…

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Some interesting facts that will give you some context that difficulty in retaining an independent salesforce is not unique to direct selling. A feeling of exhilaration pulses through a new recruit when they first join a direct selling business opportunity. There is the excitement of a new adventure, a spirit of optimism of future success,…

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How to design a training program that keeps distributors engaged and your company in line. Freedom. It’s long been one of the direct selling industry’s strongest appeals. Our message has been one of freedom from nine-to-five job constraints, income ceilings and various physical conditions. For years we were one of few to offer people the…

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THE WORLD IS CHANGING AT A FASTER PACE THAN AT ANY TIME IN HISTORY. The need for any leader, company, or industry to seek relevancy and leadership in the marketplace has never been greater. The direct selling industry is no exception to this reality. The competition for consumers requires us to be reimagine how we…

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CEO Gaya Samarasingha’s shares six lessons and strategies learned.  As we celebrate Kalaia’s second anniversary and the launch of our first international market (Australia), it is humbling to look back on our journey thus far. Since the launch in February 2018, we have been able to build a solid foundation that allowed us to expand…

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We dive into what we can learn from experiential retail and direct-to-consumer brands. It’s the stuff of every chief marketing officer’s dreams. Imagine you’re a company that generates huge sales from a product that’s still in development. You’ve got a legion of customers who love what you sell and stand for so much that they’ll…

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