Feature Article

Sampling A Competitive Advantage

Sampling

While direct sellers have long known the value of try before you buy, technology is creating opportunities to maximize results. In January, news outlets reported that Amazon was quietly piloting a new ad strategy: free samples based on shoppers’ online activity. The pilot is separate from the Prime Sample Program, a paid subscription service available…

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Your Message ‘IT’ Factor

"IT"

It belongs to those whose marketing puts customers at the center of their universe. It takes a lot to stop us in our tracks. We are constantly entertained, and when we’re not, we can turn to our bloated newsfeeds for a dose of information, inspiration, sarcasm or anxiety, with promoted content interspersed in between. With…

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The Digital Leaders of Direct Selling

DSN Digital 100

Back in 2006, when Facebook was just a site for college kids, Twitter had less than 100 users, and Instagram, Snapchat, Tik-Tok, and Pinterest were still just ideas, the manner by which brands reached their consumers was relatively simple and straightforward. Traditional marketing—like print, television, and radio—was the only way to extend reach. If you…

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The China Conundrum

China

What will be the impact of China’s 100-day action on the direct selling channel going forward? Time will tell. When Direct Selling News released its Global 100 list of the top direct selling companies in the world in June, one country was conspicuously underrepresented. China, the second largest direct selling market, had only one company…

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Global 100 Celebration

Global 100 Celebration

Executives, guests join DSN to honor channel’s best at 10th anniversary Global 100 celebration. The annual DSN Global 100 Celebration recognizes the direct selling channel’s proud history of providing individuals from all walks of life with unparalleled opportunities for entrepreneurship and personal development. The event also showcases the impact and growth potential of the $189.6…

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Heart Driven Leadership

Jessica Herrin

Jessica Herrin cares about giving women the confidence to earn and learn in a modern way. Jessica Herrin, founder and CEO of San Francisco-based Stella & Dot Family Brands, knows a few things about creating successful business ventures—she’s done it twice and both times has captured the attention of savvy media reporters from publications like…

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A Lifetime Of Lessons

J. Stanley Fredrick

J. Stanley Fredrick says his secret to his success was being lucky enough to find the direct selling industry. “As a boy from a poor family, to get where I am today is almost unbelievable,” J. Stanley (Stan) Fredrick says. His secret? “I was lucky enough to find this industry.” The direct selling industry counts…

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Rapid Growth, Radical Product

MyDailyChoice/HempWorx

Josh and Jenna Zwagil of MyDailyChoice/HempWorx feel like 2019 is just the beginning. It took courage and the willingness to think outside of the box to introduce HempWorx and its uncommon products to the direct selling industry. With a line of health and wellness products that are built on a foundation of hemp-derived cannabidiol (CBD)…

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Our Channel Must Evolve

smart technology

The way our channel responds to three specific market forces—competition from gigs, smart technology and hypersegmentation— will make the difference between our survival and extinction. Remember when customers learned about new products mostly from three television networks—or maybe from a magazine or mail-order catalog? Avon came calling, too, with lipstick samples and sometimes a presentation…

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The Best Places to Work in Direct Selling 2019 Honorees!

Congratulations to all of our 2018 Best Places to Work in Direct Selling Honorees! 4-Time Winners Nu Skin Team National Zurvita 3-Time Winners LifeVantage Xyngular Jeunesse Isagenix Plexus Worldwide First Time Winners Total Life Changes Noonday Collection Youngevity MONAT Each company above is profiled in this supplement, with employees and executives sharing why they believe…

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