Feature Article

Have You Checked Your Arbitration Clause Lately?

Arbitration Clause

IT HOLDS THE KEY TO PROTECTING your company from legal and reputational harm. IN RECENT years, a growing number of class action lawsuits have been filed against some of the direct selling industry’s leading companies. The fact is, no one is immune when class action lawyers get you in their crosshairs. The best way to…

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Biz Opp Presentation Trends

Presentation Trends

WHAT’S WORKING, WHAT ISN’T AND HOW DIGITAL IS CHANGING THE GAME. BEFORE SMARTPHONES were in every pocket and tablets became as common as the personal computer, sharing the direct selling opportunity meant hosting an in-person event. Potential customers had to be local or willing to travel, and the main attraction was either a talking head…

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The Conversation Advantage

Conversation

E-commerce giants and the gig economy are fierce opponents, but direct selling’s unique marketing strategy could be its best chance to weather the competition. Meaningful human interaction can seem like a dying art in this digital age. Front porches have been replaced by neighborhood Facebook groups, teachers assign homework by email, and political candidates rely…

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SENEGENCE: The Challenge of Growth

Finding solutions to hyper growth has given Senegence a strong foothold on the future. SeneGence Founded: 1999 Top Executives: Joni Rogers-Kante, Founder, CEO and Chairwoman | Ben Kante, Chief Strategy Officer | Alan Rogers Kante, Chief Experience Officer Products: Health and Wellness Headquarters: Foothill Ranch, California Employees: 400 Operation & Manufacturing Centers: California and Oklahoma COUNTRIES:…

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The Affordable Technology Trap

Low cost and fancy filters and features fool us into thinking everyone’s a professional designer. You’ve spent serious money for quality research and production teams. You’re sparing no expense to hire the best minds for your executive team. You pay big dollars for technology expertise. But your intern is shooting video at your national conference…

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