Known for its powerful skincare products and exponential growth rates, NEORA continues to innovate, both inside their company and now on behalf of the industry—as they take on the FTC. Creating multitasking products for multitasking customers is how NEORA got its start. Before changing its name and rebranding in 2019, the company (then known as…

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Insights on leading during a global pandemic from the CEO and President of Oriflame and WFDSA Chair.  I was fortunate to catch up with the WFDSA Chair and the CEO and President of Oriflame Magnus Brännström. He offered his insights on leading during the COVID-19 pandemic and the challenges, changes and successes of the direct…

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Strong personal-development programs are critical for sustaining HOPE and PRODUCTIVITY. One day in mid-March, your teams were planning a spring full of customer events, national convention trips and new retail sales. The next day, they were replacing in-person appointments with web conference calls, canceling flights and maybe seeing their order pipelines start to dwindle. The COVID-19…

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It’s not too late to pivot in the right direction. Pivot – 2020’s defining word and a silver lining in troubling times. As individuals and businesses absorb the culture shock and changes associated with living and working through a pandemic, they face new obstacles that require novel solutions. But from crisis arises great opportunity for…

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The 11th annual event was one for the ages.  Since the live event of the 11th annual DSN Global 100 Celebration in Dallas was canceled due to the COVID-19 pandemic, DSN presented a special video event on their website on the evening of April 1. It was co-hosted by DSN Publisher and Editor in Chief…

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Beachbody’s Carl Daikeler Earns Bravo Leadership Award. It is 1998 in California. Gyms pop up on every corner, new fitness gadgets fly onto the market, exercise equipment infomercials flood TVs, and Carl Daikeler’s mentors ask tough questions. What makes you think the world needs another fitness company? Where’s the opportunity? “I said the idea is…

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2020 Bravo Leadership Award Winners At Scentsy, there is a spacial, hard-to-define quality that characterizes the company’s leaders, consultants and employees. It’s a common spirit that exists among the people of Scentsy and is defined by their aspirations and values in kind. It’s an infectious ethos that calls them to succeed and grow to their…

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OPTAVIA is the running-on-all-cylinders-engine propelling its parent company. As the Medifast/OPTAVIA corporate team gathered on the iconic platform at the New York Stock Exchange to ring the market’s opening bell on March 2, 2020, they were ready to celebrate more than just exceptional growth. The team dedicated the bell ringing to the more than 30,000…

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The customer is the wrong unit of analysis when you’re trying to innovate. Flat-line sales of McDonald’s shakes back in the 90s had the fast-food giant looking for ways to innovate. Focus groups convened, data rolled in and product changes were made accordingly. But sales remained the same. Why? It turns out McDonald’s, like so…

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